53 Publications (Page 1 of 3)
2024
Small retail businesses social media adoption amid a crisis. Industrial Management & Data Systems
. | Journal Article
 
‘Smart’ Choice? Evaluating AI-Based mobile decision bots for in-store decision-making. Journal of Business Research
. | Journal Article
2023
Designing Intelligent Decision Assistants to Assist Seniors with Medicare Plan Decision-Making: An Application of Cognitive Response Theories
 
Effects of Conversational AI Assistance and Decision Stages on the Flow Experience of Older Users’ of an e-Healthcare Decision Tool
2022
Brand loyalty through love for a brand?s Facebook page: Roles of motivations and personal traits
Han, J. and Kwon, W. S.
Journal of Global Fashion Marketing, vol. 13, pp. 16-29. | Journal Article
 
E-store brand personality congruence for multichannel apparel retail brands
Chang, J.Y. and Kwon, W. S.
Journal of Fashion Marketing and Management, vol. 26, pp. 159-178. | Journal Article
2021
External pressure or internal culture? An innovation diffusion theory account of small retail businesses? social media use
Kwon, Wi-Suk⋅Kwon, W. S.⋅Woo, H.⋅Woo, Hongjoo⋅Sadachar, Amrut⋅Sadachar, A.⋅Huang, Xiao and Huang, X.
Journal of Retailing and Consumer Services, vol. 62. | Journal Article
 
Medicare Plan Decisions: What Strategy Do Older Adults Use for e-Healthcare Decision-Making and What Intelligent Assistance Do They Need?
Ross, K.⋅Ross, K.⋅Kwon, W. S.⋅Kwon, W.-S.⋅Westrick, S.⋅Westrick, S.⋅Kader, M.S.⋅Kader, M.S.⋅Zhao, Y.⋅Zhao, Y.⋅Huang, X. and Huang, X.
(pp. 309-317)
 
Qualitative exploration of factors influencing the plan selection process by Medicare beneficiaries
Zhao, Y.⋅Zhao, Y.⋅Diggs, K.⋅Diggs, K.⋅Chen, Z.X.⋅Chen, Z.X.⋅Hohmann, N.⋅Hohmann, N.⋅Kwon, W.-S.⋅Kwon, W. S.⋅Westrick, S.C. and Westrick, S.C.
Journal of Managed Care and Specialty Pharmacy, vol. 27, pp. 339-353. | Journal Article
 
Small Garden, Big Impact: Emotional and Behavioral Responses of Visitors to a Rooftop Atrium in a Major Hospital
Martin, K.⋅Nanu, L.⋅Kwon, W. S. and Martin, D.
Health Environments Research and Design Journal, vol. 14, pp. 274-287. | Journal Article
 
What Functions on the Medicare Plan Finder Do Older Medicare Beneficiaries Use?
Kader, M.S.⋅Kader, M.S.⋅Kwon, W. S.⋅Kwon, W.-S.⋅Westrick, S.⋅Westrick, S.⋅Ross, K.⋅Ross, K.⋅Zhao, Y.⋅Zhao, Y.⋅Huang, X. and Huang, X.
(pp. 265-272)
2019
AI-Based Technical Approach for Designing Mobile Decision Aids
Alikhademi, K.⋅Richardson, B.⋅Ross, K.⋅Sung, J.⋅Gilbert, J.E.⋅Kwon, W. S. and Chattaraman, V.
(pp. 163-169)
 
Effects of Internal–External Congruence-Based CSR Positioning: An Attribution Theory Approach
Ginder, Whitney and Kwon, Wi Suk
Journal of Business Ethics, pp. 1-15, Sep 2019. | Journal Article
 
Inferring a user?s propensity for elaborative thinking based on natural language
Chattaraman, V.⋅Kwon, W. S.⋅Green, A. and Gilbert, J.E.
(pp. 319-324)
 
Should AI-Based, conversational digital assistants employ social- or task-oriented interaction style? A task-competency and reciprocity perspective for older adults
Chattaraman, Veena⋅Chattaraman, Veena⋅Chattaraman, Veena⋅Kwon, Wi Suk⋅Kwon, Wi-Suk⋅Kwon, Wi-Suk⋅Gilbert, Juan E⋅Gilbert, Juan E⋅Gilbert, Juan E⋅Ross, Kassandra⋅Ross, Kassandra and Ross, Kassandra
Computers in Human Behavior, vol. 90, Jan 2019. | Journal Article
 
SNS eWOM sentiment: impacts on brand value co-creation and trust
Seifert, Christin and Kwon, Wi Suk
Marketing Intelligence & Planning, vol. 38, (no. 1), pp. 89-102, 2019. | Journal Article
2018
Modeling conversational flows for in-store mobile decision aids
Kwon, W. S.⋅Chattaraman, V.⋅Ross, K.⋅Alikhademi, K. and Gilbert, J.E.
(pp. 302-308)
 
Shifting value perceptions among young urban Indian consumers: The role of need for distinctiveness and western acculturation
Mann, Manveer⋅Kwon, Wi Suk and Byun, Sang-Eun
Journal of Retailing and Consumer Services, vol. 44, pp. 133, September 2018. | Journal Article
2017
Developing and Validating a Naturalistic Decision Model for Intelligent Language-Based Decision Aids
Chattaraman, Veena⋅Chattaraman, Veena⋅Kwon, Wi Suk⋅Kwon, Wi-Suk⋅Eugene, Wanda⋅Eugene, Wanda⋅Gilbert, Juan E and Gilbert, Juan E
Proceedings of the Human Factors and Ergonomics Society Annual Meeting, vol. 61, (no. 1), pp. 177, 20170900. | Journal Article
 
Neural Correlates of Consumer Buying Motivations: A 7T functional Magnetic Resonance Imaging (fMRI) Study
Goodman, Adam M⋅Goodman, Adam M⋅Goodman, Adam M⋅Wang, Yun⋅Wang, Yun⋅Wang, Yun⋅Kwon, Wi-Suk⋅Kwon, Wi Suk⋅Kwon, Wi-Suk⋅Byun, Sang-Eun⋅Byun, Sang-Eun⋅Byun, Sang-Eun⋅Katz, Jeffrey S⋅Katz, Jeffrey S⋅Katz, Jeffrey S⋅Deshpande, Gopikrishna⋅Deshpande, Gopikrishna and Deshpande, Gopikrishna
Frontiers in neuroscience, vol. 11, pp. 512, 2017-00-00. | Journal Article
 
The Influence of Self-Image Incongruence and Perceived Self-Fit on E-store Patronage Intention
Chang, Jae and Kwon, Wi Suk
International journal of costume and fashion, vol. 17, (no. 2), pp. 45, 2017. | Journal Article
2016
Are third-party green-brown ratings believed?
Kwon, Wi Suk
Journal of business research, vol. 69, (no. 2), pp. 822, 2016. | Journal Article
 
Are third-party green–brown ratings believed?: The role of prior brand loyalty and environmental concern
Kwon, Wi Suk⋅Englis, Basil and Mann, Manveer
Journal of Business Research, vol. 69, (no. 2), pp. 822, February 2016. | Journal Article
 
Online Flow: Effects of Perceived Challenges Measured Before and After a Shopping Task
Shim, Soo In and Kwon, Wi Suk
Fashion, Industry and Education, vol. 14, (no. 1), pp. 17, 2016-06-30. | Journal Article
2015
Credibility in the blogosphere
Cosenza, Tracy Rickman⋅Solomon, Michael R and Kwon, Wi Suk
Journal of consumer behaviour, vol. 14, (no. 2), pp. 91, 2015. | Journal Article