Expertise

Subject Area:

  • Apparel.

Dr. Veena Chattaraman’s research goal encompasses consumer wellness through a Socially-conscious, Theoretically-grounded, Intervention-based, and Transformative (STIT) research approach. Her research program examines how prosocial technology, communications, and design impact consumer decisions and well-being. Her research areas include:

  • •Design and evaluation of human-centered AI for electronic, mobile, and conversational commerce and health technology applications
  •  Prosocial and pro-health consumer decision-making for healthy foods, and socially responsible products and communications
  •  Neuroaesthetics and design for consumer well-being 
Communities
Design, Family and Consumer Sciences
Degrees
PhD, Ohio State University, Consumer Sciences, 2007
MDes, University of Cincinnati, Design, 2002
Bachelor of Business Administration, University of Madras, Chennai, India, 2000
Keywords
design arts fashion or textiles design ethnic studies hispanics consumer behavior geriatrics & gerontology textiles
Associations
International Textile and Apparel Association