Subject Area:

  • Apparel
  • Artificial Intelligence
  • Conversational AI
  • Cognitive AI
  • Intelligent Decision Systems
  • Decision Support


  • Artificial Intelligence (AI) in Consumer Environments: Conversational AI design and analysis for optimizing cognitive and social assistance to support consumer information processing and decision making in phygital (physical + digital) environments; Consumer and industry perceptions and acceptance of AI; Machine learning and data analytics for enhancing customer service.
  • Innovations in Branding and Merchandising: Branding in social media for boosting customer engagement; Immersive/interactive technology (e.g., VR/AR) for optimal branding and merchandising in actual and virtual consumption environments


Design, Family and Consumer Sciences
PhD, Ohio State University, Consumer Sciences, 2005
MS, Iowa State University, Textiles and Clothing, 2001
BS, Seoul National University, Seoul, South Korea, Clothing and Textiles, 1993
fashion or textiles design consumer behavior decision sciences consumer education or information quality of life rural health medical decision making consumer services rural development artificial intelligence or cybernetics decision support technology
English, Korean
Consumer Federation of America
American Council on Consumer Interests
American Association of Family and Consumer Sciences
National Consumers League
Consumers Union
American Management Association
Academy of Management
American Society for Engineering Education
Association for Computing Machinery