57 Publications (Page 1 of 3)
2026
What triggers trust in CSR activities? Personal antecedents of CSR message believability and attitudes toward CSR message and the company. Society and Business Review
. | Journal Article
2025
Beyond the Response: How Timing and Context Shape Empathy, Responsiveness, and Social Presence in AI Conversations. AHFE International
 
Practice what you preach, but should you preach what you practice? Dynamic interplays between corporate social responsibility action and communication. Public Relations Review
. | Journal Article
2024
Is Virtual Reality for Retail Marketing Research? Research Opportunities and Methods. AHFE International
 
Small retail businesses social media adoption amid a crisis. Industrial Management & Data Systems
. | Journal Article
 
‘Smart’ Choice? Evaluating AI-Based mobile decision bots for in-store decision-making. Journal of Business Research
. | Journal Article
2023
Designing Intelligent Decision Assistants to Assist Seniors with Medicare Plan Decision-Making: An Application of Cognitive Response Theories
 
Effects of Conversational AI Assistance and Decision Stages on the Flow Experience of Older Users’ of an e-Healthcare Decision Tool
2022
Brand loyalty through love for a brand?s Facebook page: Roles of motivations and personal traits
Han, J. and Kwon, W.-S.
Journal of Global Fashion Marketing, vol. 13, pp. 16-29. | Journal Article
 
E-store brand personality congruence for multichannel apparel retail brands
Chang, J.Y. and Kwon, W.-S.
Journal of Fashion Marketing and Management, vol. 26, pp. 159-178. | Journal Article
2021
External pressure or internal culture? An innovation diffusion theory account of small retail businesses? social media use
Kwon, Wi-Suk⋅Kwon, W.-S.⋅Woo, H.⋅Woo, Hongjoo⋅Sadachar, Amrut⋅Sadachar, A.⋅Huang, Xiao and Huang, X.
Journal of Retailing and Consumer Services, vol. 62. | Journal Article
 
Medicare Plan Decisions: What Strategy Do Older Adults Use for e-Healthcare Decision-Making and What Intelligent Assistance Do They Need?
Ross, K.⋅Ross, K.⋅Kwon, W.-S.⋅Kwon, W.-S.⋅Westrick, S.⋅Westrick, S.⋅Kader, M.S.⋅Kader, M.S.⋅Zhao, Y.⋅Zhao, Y.⋅Huang, X. and Huang, X.
(pp. 309-317)
 
Qualitative exploration of factors influencing the plan selection process by Medicare beneficiaries
Zhao, Y.⋅Zhao, Y.⋅Diggs, K.⋅Diggs, K.⋅Chen, Z.X.⋅Chen, Z.X.⋅Hohmann, N.⋅Hohmann, N.⋅Kwon, W.-S.⋅Kwon, W.-S.⋅Westrick, S.C. and Westrick, S.C.
Journal of Managed Care and Specialty Pharmacy, vol. 27, pp. 339-353. | Journal Article
 
Small Garden, Big Impact: Emotional and Behavioral Responses of Visitors to a Rooftop Atrium in a Major Hospital
Martin, K.⋅Nanu, L.⋅Kwon, W.-S. and Martin, D.
Health Environments Research and Design Journal, vol. 14, pp. 274-287. | Journal Article
 
What Functions on the Medicare Plan Finder Do Older Medicare Beneficiaries Use?
Kader, M.S.⋅Kader, M.S.⋅Kwon, W.-S.⋅Kwon, W.-S.⋅Westrick, S.⋅Westrick, S.⋅Ross, K.⋅Ross, K.⋅Zhao, Y.⋅Zhao, Y.⋅Huang, X. and Huang, X.
(pp. 265-272)
2019
AI-Based Technical Approach for Designing Mobile Decision Aids
Alikhademi, K.⋅Richardson, B.⋅Ross, K.⋅Sung, J.⋅Gilbert, J.E.⋅Kwon, W.-S. and Chattaraman, V.
(pp. 163-169)
 
Effects of Internal–External Congruence-Based CSR Positioning: An Attribution Theory Approach
Ginder, Whitney and Kwon, Wi-Suk
Journal of Business Ethics, pp. 1-15, Sep 2019. | Journal Article
 
Inferring a user?s propensity for elaborative thinking based on natural language
Chattaraman, V.⋅Kwon, W.-S.⋅Green, A. and Gilbert, J.E.
(pp. 319-324)
 
Should AI-Based, conversational digital assistants employ social- or task-oriented interaction style? A task-competency and reciprocity perspective for older adults
Chattaraman, Veena⋅Chattaraman, Veena⋅Chattaraman, Veena⋅Kwon, Wi-Suk⋅Kwon, Wi-Suk⋅Kwon, Wi-Suk⋅Gilbert, Juan E⋅Gilbert, Juan E⋅Gilbert, Juan E⋅Ross, Kassandra⋅Ross, Kassandra and Ross, Kassandra
Computers in Human Behavior, vol. 90, Jan 2019. | Journal Article
 
SNS eWOM sentiment: impacts on brand value co-creation and trust
Seifert, Christin and Kwon, Wi-Suk
Marketing Intelligence & Planning, vol. 38, (no. 1), pp. 89-102, 2019. | Journal Article
2018
Modeling conversational flows for in-store mobile decision aids
Kwon, W.-S.⋅Chattaraman, V.⋅Ross, K.⋅Alikhademi, K. and Gilbert, J.E.
(pp. 302-308)
 
Shifting value perceptions among young urban Indian consumers: The role of need for distinctiveness and western acculturation
Mann, Manveer⋅Kwon, Wi-Suk and Byun, Sang-Eun
Journal of Retailing and Consumer Services, vol. 44, pp. 133, September 2018. | Journal Article
2017
Developing and Validating a Naturalistic Decision Model for Intelligent Language-Based Decision Aids
Chattaraman, Veena⋅Chattaraman, Veena⋅Kwon, Wi-Suk⋅Kwon, Wi-Suk⋅Eugene, Wanda⋅Eugene, Wanda⋅Gilbert, Juan E and Gilbert, Juan E
Proceedings of the Human Factors and Ergonomics Society Annual Meeting, vol. 61, (no. 1), pp. 177, 20170900. | Journal Article
 
Neural Correlates of Consumer Buying Motivations: A 7T functional Magnetic Resonance Imaging (fMRI) Study
Goodman, Adam M⋅Goodman, Adam M⋅Goodman, Adam M⋅Wang, Yun⋅Wang, Yun⋅Wang, Yun⋅Kwon, Wi-Suk⋅Kwon, Wi-Suk⋅Kwon, Wi-Suk⋅Byun, Sang-Eun⋅Byun, Sang-Eun⋅Byun, Sang-Eun⋅Katz, Jeffrey S⋅Katz, Jeffrey S⋅Katz, Jeffrey S⋅Deshpande, Gopikrishna⋅Deshpande, Gopikrishna and Deshpande, Gopikrishna
Frontiers in neuroscience, vol. 11, pp. 512, 2017-00-00. | Journal Article
 
The Influence of Self-Image Incongruence and Perceived Self-Fit on E-store Patronage Intention
Chang, Jae and Kwon, Wi-Suk
International journal of costume and fashion, vol. 17, (no. 2), pp. 45, 2017. | Journal Article