53 Publications (Page 2 of 3)
2015
Credibility in the blogosphere: A study of measurement and influence of wine blogs as an information source
Cosenza, Tracy Rickman⋅Solomon, Michael R and Kwon, Wi-suk
Journal of Consumer Behaviour, vol. 14, (no. 2), pp. 91, 2015-03-00. | Journal Article
 
IMPACT OF ONLINE FLOW ON BRAND EXPERIENCE AND LOYALTY
Shim, Soo⋅Forsythe, Sandra and Kwon, Wi-Suk
Journal of Electronic Commerce Research, vol. 16, (no. 1), pp. 56-71, 2015. | Journal Article
2014
The impact of online shopping experience on risk perceptions and online purchase intentions
Dai, Bo⋅Forsythe, Sandra and Kwon, Wi-suk
Journal of electronic commerce research, vol. 15, (no. 1), pp. 24, 2014. | Journal Article
 
THE IMPACT OF ONLINE SHOPPING EXPERIENCE ON RISK PERCEPTIONS AND ONLINE PURCHASE INTENTIONS: DOES PRODUCT CATEGORY MATTER?
Dai, Bo⋅Forsythe, Sandra and Kwon, Wi-Suk
Journal of Electronic Commerce Research, vol. 15, (no. 1), pp. 13-24, 2014. | Journal Article
 
Virtual shopping agents
Chattaraman, Veena⋅Kwon, Wi-Suk⋅Gilbert, Juan E and Li, Yishuang
Journal of Research in Interactive Marketing, vol. 8, (no. 2), pp. 144-162, 2014. | Journal Article
 
Virtual shopping agents
Chattaraman, Veena⋅Chattaraman, Veena⋅Kwon, Wi-Suk⋅Kwon, Wi-Suk⋅E. Gilbert, Juan⋅Gilbert, Juan E⋅Li, Yishuang and Li, Yishuang
Journal of Research in Interactive Marketing, vol. 8, (no. 2), pp. 162, 2014-06-03. | Journal Article
 
Virtual shopping agents
Chattaraman, Veena⋅Kwon, Wi-Suk⋅E. Gilbert, Juan and Li, Yishuang
Journal of Research in Interactive Marketing, vol. 8, (no. 2), pp. 144-162, 2014. | Journal Article
2013
A model of antecedents of consumers' post brand attitude upon exposure to a cause-brand alliance
Myers, Beth and Kwon, Wi-Suk
International Journal of Nonprofit and Voluntary Sector Marketing, vol. 18, (no. 2), pp. 73, 20130501. | Journal Article
 
Creating successful cause-brand alliances
Myers, Beth⋅Kwon, Wi-suk and Forsythe, Sandra
The journal of brand management, vol. 20, (no. 3), pp. 217, 2013. | Journal Article
 
Creating successful cause–brand alliances: The role of cause involvement, perceived brand motivations and cause–brand alliance attitude
Myers, Beth⋅Kwon, Wi-Suk and Forsythe, Sandra
Journal of Brand Management, vol. 20, (no. 3), pp. 217, 2013-01-00. | Journal Article
 
Internet Use and Perceived Impact on Quality of Life among Older Adults: A Phenomenological Investigation
Chattaraman, Veena⋅Chattaraman, Veena⋅Kwon, Wi-Suk⋅Kwon, Wi-Suk⋅Gilbert, Juan and Gilbert, Juan
The International Journal of Health, Wellness, and Society, vol. 2, (no. 3), pp. 13, 2013-00-00. | Journal Article
 
The impact of online shopping experience on risk perceptions and online purchase intentions: Does product category matter?
Dai, B.⋅Forsythe, S. and Kwon, W.-S.
Journal of Electronic Commerce Research, vol. 15, pp. 13-24. | Journal Article
2012
Creating Effective Cause-Related Marketing Campaigns
Myers, Beth⋅Kwon, Wi-Suk and Forsythe, Sandra
Clothing and Textiles Research Journal, vol. 30, (no. 3), pp. 182, 20120700. | Journal Article
 
Locus of control in conversational agent design: Effects on older users’ interactivity and social presence
Chattaraman, V.⋅Kwon, W.-S.⋅Gilbert, J. and Darnell, S.
(pp. 483-485)
 
The role of product brand image and online store image on perceived risks and online purchase intentions for apparel
Aghekyan-Simonian, Mariné⋅Aghekyan-Simonian, M.⋅Forsythe, S.⋅Forsythe, Sandra⋅Suk Kwon, Wi⋅Suk Kwon, W.⋅Chattaraman, Veena and Chattaraman, V.
Journal of Retailing and Consumer Services, vol. 19, pp. 325-331. | Journal Article
 
Virtual agents in retail web sites: Benefits of simulated social interaction for older users
Chattaraman, Veena⋅Chattaraman, Veena⋅Kwon, Wi-Suk⋅Kwon, Wi-Suk⋅Gilbert, Juan E and Gilbert, Juan E
Computers in Human Behavior, vol. 28, (no. 6), pp. 2066, November 2012. | Journal Article
 
Virtual Sales Associates for Mature Consumers
Shim, Soo In⋅Shim, Soo In⋅Kwon, Wi-Suk⋅Kwon, Wi-Suk⋅Chattaraman, Veena⋅Chattaraman, Veena⋅Gilbert, Juan E and Gilbert, Juan E
Clothing and Textiles Research Journal, vol. 30, (no. 3), pp. 248, 20120700. | Journal Article
2011
Assessing college women's associations of American specialty apparel brands
Kwon, Wi-Suk and Lennon, Sharron J
Journal of Fashion Marketing and Management, vol. 15, (no. 2), pp. 242-256, 2011. | Journal Article
 
Older user-computer interaction on the internet: How conversational agents can help
Kwon, W.-S.⋅Chattaraman, V.⋅Shim, S.I.⋅Alnizami, H. and Gilbert, J.
(pp. 533-536)
 
Virtual agents in e-commerce: representational characteristics for seniors
Chattaraman, Veena⋅Chattaraman, Veena⋅Kwon, Wi-Suk⋅Kwon, Wi-Suk⋅Gilbert, Juan E⋅Gilbert, Juan E⋅In Shim, Soo and Shim, Soo I
Journal of Research in Interactive Marketing, vol. 5, (no. 4), pp. 297, 20111018. | Journal Article
2010
Exploration of apparel brand knowledge: Brand awareness, brand association, and brand category structure
Dew, L. and Kwon, W.-S.
Clothing and Textiles Research Journal, vol. 28, pp. 3-18. | Journal Article
 
The influence of prior experience and age on mature consumers' perceptions and intentions of internet apparel shopping
Kwon, Wi-Suk and Noh, Mijeong
Journal of Fashion Marketing and Management, vol. 14, (no. 3), pp. 335-349, 2010. | Journal Article
2009
Online Visual Merchandising
Kwon, Wi
International Journal of Costume and Fashion, vol. 9, (no. 2), pp. 34, 2009. | Journal Article
 
Reciprocal Effects Between Multichannel Retailers' Offline and Online Brand Images
Kwon, Wi-Suk and Lennon, Sharron
Journal of Retailing, vol. 85, (no. 3), pp. 376-390, Sep 2009. | Journal Article
 
What induces online loyalty? Online versus offline brand images
Kwon, Wi-Suk and Lennon, Sharron J
Journal of Business Research, vol. 62, (no. 5), pp. 564, 2009. | Journal Article