52 Publications (Page 2 of 3)
2015
IMPACT OF ONLINE FLOW ON BRAND EXPERIENCE AND LOYALTY
Shim, Soo⋅Forsythe, Sandra and Kwon, Wi Suk
Journal of Electronic Commerce Research, vol. 16, (no. 1), pp. 56-71, 2015. | Journal Article
2014
The impact of online shopping experience on risk perceptions and online purchase intentions
Dai, Bo⋅Forsythe, Sandra and Kwon, Wi Suk
Journal of electronic commerce research, vol. 15, (no. 1), pp. 24, 2014. | Journal Article
 
THE IMPACT OF ONLINE SHOPPING EXPERIENCE ON RISK PERCEPTIONS AND ONLINE PURCHASE INTENTIONS: DOES PRODUCT CATEGORY MATTER?
Dai, Bo⋅Forsythe, Sandra and Kwon, Wi Suk
Journal of Electronic Commerce Research, vol. 15, (no. 1), pp. 13-24, 2014. | Journal Article
 
Virtual shopping agents
Chattaraman, Veena⋅Kwon, Wi Suk⋅Gilbert, Juan E and Li, Yishuang
Journal of Research in Interactive Marketing, vol. 8, (no. 2), pp. 144-162, 2014. | Journal Article
 
Virtual shopping agents
Chattaraman, Veena⋅Chattaraman, Veena⋅Kwon, Wi-Suk⋅Kwon, Wi Suk⋅E. Gilbert, Juan⋅Gilbert, Juan E⋅Li, Yishuang and Li, Yishuang
Journal of Research in Interactive Marketing, vol. 8, (no. 2), pp. 162, 2014-06-03. | Journal Article
 
Virtual shopping agents
Chattaraman, Veena⋅Kwon, Wi Suk⋅E. Gilbert, Juan and Li, Yishuang
Journal of Research in Interactive Marketing, vol. 8, (no. 2), pp. 144-162, 2014. | Journal Article
2013
A model of antecedents of consumers' post brand attitude upon exposure to a cause-brand alliance
Myers, Beth and Kwon, Wi Suk
International Journal of Nonprofit and Voluntary Sector Marketing, vol. 18, (no. 2), pp. 73, 20130501. | Journal Article
 
Creating successful cause-brand alliances
Myers, Beth⋅Kwon, Wi Suk and Forsythe, Sandra
The journal of brand management, vol. 20, (no. 3), pp. 217, 2013. | Journal Article
 
Creating successful cause–brand alliances: The role of cause involvement, perceived brand motivations and cause–brand alliance attitude
Myers, Beth⋅Kwon, Wi Suk and Forsythe, Sandra
Journal of Brand Management, vol. 20, (no. 3), pp. 217, 2013-01-00. | Journal Article
 
Internet Use and Perceived Impact on Quality of Life among Older Adults: A Phenomenological Investigation
Chattaraman, Veena⋅Chattaraman, Veena⋅Kwon, Wi-Suk⋅Kwon, Wi Suk⋅Gilbert, Juan and Gilbert, Juan
The International Journal of Health, Wellness, and Society, vol. 2, (no. 3), pp. 13, 2013-00-00. | Journal Article
 
The impact of online shopping experience on risk perceptions and online purchase intentions: Does product category matter?
Dai, B.⋅Forsythe, S. and Kwon, W. S.
Journal of Electronic Commerce Research, vol. 15, pp. 13-24. | Journal Article
2012
Creating Effective Cause-Related Marketing Campaigns
Myers, Beth⋅Kwon, Wi Suk and Forsythe, Sandra
Clothing and Textiles Research Journal, vol. 30, (no. 3), pp. 182, 20120700. | Journal Article
 
Locus of control in conversational agent design: Effects on older users’ interactivity and social presence
Chattaraman, V.⋅Kwon, W. S.⋅Gilbert, J. and Darnell, S.
(pp. 483-485)
 
The role of product brand image and online store image on perceived risks and online purchase intentions for apparel
Aghekyan-Simonian, Mariné⋅Aghekyan-Simonian, M.⋅Forsythe, S.⋅Forsythe, Sandra⋅Suk Kwon, Wi⋅Suk Kwon, W.⋅Chattaraman, Veena and Chattaraman, V.
Journal of Retailing and Consumer Services, vol. 19, pp. 325-331. | Journal Article
 
Virtual agents in retail web sites: Benefits of simulated social interaction for older users
Chattaraman, Veena⋅Chattaraman, Veena⋅Kwon, Wi-Suk⋅Kwon, Wi Suk⋅Gilbert, Juan E and Gilbert, Juan E
Computers in Human Behavior, vol. 28, (no. 6), pp. 2066, November 2012. | Journal Article
 
Virtual Sales Associates for Mature Consumers
Shim, Soo In⋅Shim, Soo In⋅Kwon, Wi Suk⋅Kwon, Wi-Suk⋅Chattaraman, Veena⋅Chattaraman, Veena⋅Gilbert, Juan E and Gilbert, Juan E
Clothing and Textiles Research Journal, vol. 30, (no. 3), pp. 248, 20120700. | Journal Article
2011
Assessing college women's associations of American specialty apparel brands
Kwon, Wi Suk and Lennon, Sharron J
Journal of Fashion Marketing and Management, vol. 15, (no. 2), pp. 242-256, 2011. | Journal Article
 
Older user-computer interaction on the internet: How conversational agents can help
Kwon, W. S.⋅Chattaraman, V.⋅Shim, S.I.⋅Alnizami, H. and Gilbert, J.
(pp. 533-536)
 
Virtual agents in e-commerce: representational characteristics for seniors
Chattaraman, Veena⋅Chattaraman, Veena⋅Kwon, Wi Suk⋅Kwon, Wi-Suk⋅Gilbert, Juan E⋅Gilbert, Juan E⋅In Shim, Soo and Shim, Soo I
Journal of Research in Interactive Marketing, vol. 5, (no. 4), pp. 297, 20111018. | Journal Article
2010
Exploration of apparel brand knowledge: Brand awareness, brand association, and brand category structure
Dew, L. and Kwon, W. S.
Clothing and Textiles Research Journal, vol. 28, pp. 3-18. | Journal Article
 
The influence of prior experience and age on mature consumers' perceptions and intentions of internet apparel shopping
Kwon, Wi Suk and Noh, Mijeong
Journal of Fashion Marketing and Management, vol. 14, (no. 3), pp. 335-349, 2010. | Journal Article
2009
Online Visual Merchandising
Kwon, Wi
International Journal of Costume and Fashion, vol. 9, (no. 2), pp. 34, 2009. | Journal Article
 
Reciprocal Effects Between Multichannel Retailers' Offline and Online Brand Images
Kwon, Wi Suk and Lennon, Sharron
Journal of Retailing, vol. 85, (no. 3), pp. 376-390, Sep 2009. | Journal Article
 
What induces online loyalty? Online versus offline brand images
Kwon, Wi Suk and Lennon, Sharron J
Journal of Business Research, vol. 62, (no. 5), pp. 564, 2009. | Journal Article
2007
Effects of Psychological and Physical Self-Image on Perceptions of Salesperson Performance and Nonstore Shopping Intention
Kwon, Wi Suk and Rudd, Nancy A
Clothing and Textiles Research Journal, vol. 25, (no. 3), pp. 229, 20070700. | Journal Article