My research interests cover marketing research focusing on consumer psychology and technology applications in retailing. Psychology and sociology theories often provide a framework in which I understand consumer and retail issues. I employ diverse research methods including predictive modeling, experimental research, and qualitative research. My recent research programs mainly concern the use of information technology (e.g., omnichannel integration, m-commerce, location-based mobile marketing, intelligent agents, social media) to innovate retail processes and consumer experiences.
Subject Area: Apparel