Expertise
My research interests cover marketing research focusing on consumer psychology and technology applications in retailing. Psychology and sociology theories often provide a framework in which I understand consumer and retail issues. I employ diverse research methods including predictive modeling, experimental research, and qualitative research. My recent research programs mainly concern the use of information technology (e.g., omnichannel integration, m-commerce, location-based mobile marketing, intelligent agents, social media) to innovate retail processes and consumer experiences.
Communities
Design, Family and Consumer Sciences
Degrees
PhD, Ohio State University, Consumer Sciences, 2005
MS, Iowa State University, Textiles and Clothing, 2001
BS, Seoul National University, South Korea, Clothing and Textiles, 1993
Keywords
consumer behavior consumer education or information
Languages
English, Korean