63 Publications (Page 1 of 3)
2015
Measuring client-based corporate reputation in B2B professional services: scale development and validation
Walsh, GianfrancoBeatty, Sharon E and Holloway, Betsy Bugg
The Journal of Services Marketing, vol. 29, (no. 3), pp. 187-173, 2015. | Journal Article
 
Mother-adolescent daughter identity interplay processes
Gillison, StephanieGivan, Alexa MartinezBeatty, Sharon EKim, Kyoungmi (Kate)Reynolds, Kristy and Baker, Julie
The Journal of Consumer Marketing, vol. 32, (no. 4), pp. 234-244, 2015. | Journal Article
 
SOCIAL STORE IDENTITY AND ADOLESCENT FEMALES' STORE ATTITUDES AND BEHAVIORS
Beatty, SharonGivan, AlexaFranke, George and Reynolds, Kristy
Journal of Marketing Theory and Practice, vol. 23, (no. 1), pp. 38-56, Winter 2015. | Journal Article
 
THE EFFECT OF ONLINE VERSUS OFFLINE RETAILER-BRAND IMAGE INCONGRUITY ON THE FLOW EXPERIENCE
Landers, VBeatty, SharonWang, Sijun and Mothersbaugh, David
Journal of Marketing Theory and Practice, vol. 23, (no. 4), pp. 370-387, Fall 2015. | Journal Article
2014
A GENERALIZED MULTIDIMENSIONAL SCALE FOR MEASURING CUSTOMER ENGAGEMENT
Vivek, ShiriBeatty, SharonDalela, Vivek and Morgan, Robert
Journal of Marketing Theory and Practice, vol. 22, (no. 4), pp. 401-420, Fall 2014. | Journal Article
 
UNDERSTANDING CUSTOMER BARGAINING IN RETAIL STORES: A Customer Perspective
Gillison, Stephanie TNorthington, William M and Beatty, Sharon E
Journal of Marketing Theory and Practice, vol. 22, (no. 2), pp. 151-168, Spring 2014. | Journal Article
2013
A segmentation of adolescent online users and shoppers
Hill, William WHill, William WBeatty, Sharon EBeatty, Shraron EWalsh, Gianfranco and Walsh, Gianfranco
The Journal of Services Marketing, vol. 27, (no. 5), pp. 347-360, 2013. | Journal Article
2012
CUSTOMER ENGAGEMENT: EXPLORING CUSTOMER RELATIONSHIPS BEYOND PURCHASE
Vivek, Shiri DBeatty, Sharon E and Morgan, Robert R
Journal of Marketing Theory and Practice, vol. 20, (no. 2), pp. 127-145, Spring 2012. | Journal Article
 
Disclosure Antecedents in an Online Service Context: The Role of Sensitivity of Information
Mothersbaugh, David LFoxx, WilliamBeatty, Sharon E and Wang, Sijun
Journal of Service Research : JSR, vol. 15, (no. 1), Feb 2012. | Journal Article
 
Employees' Decision Making in the Face of Customers' Fuzzy Return Requests
Wang, SijunBeatty, Sharon E and Liu, Jeanny
Journal of Marketing, vol. 76, (no. 6), Nov 2012. | Journal Article
 
FEELING THE URGE: AFFECT IN IMPULSIVE AND COMPULSIVE BUYING
Flight, RichardMarkley Rountree, Melissa and Beatty, Sharon E
Journal of Marketing Theory and Practice, vol. 20, (no. 4), pp. 453-465, Fall 2012. | Journal Article
 
Understanding the Relationships Between Commitment and Voice: Hypotheses, Empirical Evidence, and Directions for Future Research
Beatty, Sharon EReynolds, Kristy ENoble, Stephanie M and Harrison, Mary P
Journal of Service Research : JSR, vol. 15, (no. 3), Aug 2012. | Journal Article
 
WHY CUSTOMERS FEEL LOCKED INTO RELATIONSHIPS: USING QUALITATIVE RESEARCH TO UNCOVER THE LOCK-IN FACTORS
Harrison, Mary PBeatty, Sharon EReynolds, Kristy E and Noble, Stephanie M
Journal of Marketing Theory and Practice, vol. 20, (no. 4), pp. 391-406, Fall 2012. | Journal Article
2011
Emotions, store-environmental cues, store-choice criteria, and marketing outcomes
Walsh, GianfrancoShiu, EdwardHassan, LouiseMichaelidou, Nina and Beatty, Sharon E
Journal of Business Research, vol. 64, (no. 7), Jul 2011. | Journal Article
 
Factors affecting couples' decisions to jointly shop
Lim, Junsang and Beatty, Sharon E
Journal of Business Research, vol. 64, (no. 7), Jul 2011. | Journal Article
2010
A CIT investigation of other customers' influence in services
Zhang, JingyunBeatty, Sharon E and Mothersbaugh, David
The Journal of Services Marketing, vol. 24, (no. 5), pp. 389-399, 2010. | Journal Article
2009
Betrayal? Relationship quality implications in service recovery
Wang, Sijun and Beatty, Sharon
The Journal of Services Marketing, vol. 23, (no. 6), pp. 385-396, 2009. | Journal Article
 
Congruity's role in website attitude formation
Wang, SijunBeatty, Sharon E and Mothersbaugh, David L
Journal of Business Research, vol. 62, (no. 6), Jun 2009. | Journal Article
 
The customer-based corporate reputation scale: Replication and short form
Walsh, GianfrancoBeatty, Sharon E and Shiu, Edward
Journal of Business Research, vol. 62, (no. 10), Oct 2009. | Journal Article
2008
Review and future directions of cross-cultural consumer services research
Zhang, JingyunBeatty, Sharon E and Walsh, Gianfranco
Journal of Business Research, vol. 61, (no. 3), Mar 2008. | Journal Article
 
Satisfiers and Dissatisfiers in the Online Environment
Holloway, Betsy and Beatty, Sharon E
Journal of Service Research : JSR, vol. 10, (no. 4), May 2008. | Journal Article
2007
Adolescent influence in family purchase decisions: An update and cross-national extension
Wang, SijunWang, SijunHolloway, Betsy BHolloway, BetsyBeatty, Sharon EBeatty, Sharon EHill, William W and Hill, William W
Journal of Business Research, vol. 60, (no. 11), Nov 2007. | Journal Article
 
Customer-based corporate reputation of a service firm: scale development and validation
Walsh, Gianfranco and Beatty, Sharon
Academy of Marketing Science. Journal, vol. 35, (no. 1), pp. 127-143, Mar 2007. | Journal Article
 
The Positive and Negative Effects of Switching Costs on Relational Outcomes
Jones, Michael AReynolds, Kristy EMothersbaugh, David L and Beatty, Sharon E
Journal of Service Research : JSR, vol. 9, (no. 4), pp. 335-338,340-343,345-355, May 2007. | Journal Article
2006
A typology of motor vehicle consumers using motives for leasing versus financing
Trocchia, Philip JTrocchia, PhilipBeatty, Sharon EBeatty, Sharon EHill, William W and Hill, William W
Journal of Consumer Behaviour, vol. 5, (no. 4), pp. 304-316, Jul/Aug 2006. | Journal Article