Profile - Overview | Scholars@Ua

Expertise

Consumer research, consumer relationships with retailers/service providers, service recovery issues, impulse buying, search, online shopping, and family decision making

Research: Consumer relationships with retailers/service providers, service recovery issues, impulse buying and shopping issues, adolescent influence

Keywords: Services marketing, employee-customer interchange

Affiliations

CB, Department of Marketing, Culverhouse College of Business, University of Alabama

Past Affiliations

Professor, Marketing, Culverhouse College of Commerce, University of Alabama

Reese Phifer Fellow, Marketing, Culverhouse College of Commerce, University of Alabama

Program Coordinator, Ph.D. Program in Marketing, Marketing, Culverhouse College of Commerce, University of Alabama

Reese Phifer Fellow, Ph.D. Program in Marketing, Marketing, Culverhouse College of Commerce, University of Alabama

Professor, Ph.D. Program in Marketing, Marketing, Culverhouse College of Commerce, University of Alabama

Degrees

PhD, University of Oregon, Business Administration, 1980
MBA, University of Colorado , Marketing, 1976
BSBA, University of Central Florida , Marketing, 1973

Keywords

marketing

Sharon E. Beatty