Robert M. Morgan

CB / Marketing / Culverhouse College of Business

University of Alabama

Personal Website

https://culverhouse.ua.edu/people/rob-morgan/

Expertise

Research Interests

Building Customer Loyalty, Channels of Distribution, E-Business/Commerce Strategy, E-Commerce, Industrial Marketing, Market and Competitive Analysis, Marketing Strategy, Relationship Marketing

Affiliations

CB, Marketing, Culverhouse College of Business, University of Alabama

Professor, Department of Marketing, Culverhouse College of Business, University of Alabama

Ph.D. Program in Marketing, Department of Marketing, Culverhouse College of Business, University of Alabama

Past Affiliations

Professor, Marketing, Culverhouse College of Business, University of Alabama

J. Reese Phifer Faculty Fellow, Marketing, Culverhouse College of Business, University of Alabama

Department Head, Marketing, Culverhouse College of Business, University of Alabama

Associate Professor, Marketing, Culverhouse College of Business, University of Alabama

Ph.D. Program in Marketing, Department of Marketing, Culverhouse College of Business, University of Alabama

Communities

Marketing, Management

Degrees

PhD, Texas Tech University, 1991
BS, University of Kansas
BS, Wichita State University
MBA, University of Dallas

Keywords

marketing

Languages

English

Associations

Academy of Management

American Marketing Association