15 Publications
2012
CUSTOMER ENGAGEMENT: EXPLORING CUSTOMER RELATIONSHIPS BEYOND PURCHASE
Vivek, Shiri D⋅Beatty, Sharon E and Morgan, Robert R
Journal of Marketing Theory and Practice, vol. 20, (no. 2), pp. 127-145, Spring 2012. | Journal Article
2006
The Moderating Effect of Organizational Cohesiveness in Knowledge Use and New Product Development
Brockman, Bev K and Morgan, Robert R
Academy of Marketing Science. Journal, vol. 34, (no. 3), pp. 295-307, Summer 2006. | Journal Article
2003
"Birds of a Feather Flock Together": Strategic Implications for Advertising Agencies
Crutchfield, Tammy N⋅Spake, Deborah F⋅D'Souza, Giles and Morgan, Robert R
Journal of Advertising Research, vol. 43, (no. 4), pp. 361-369, Dec 2003. | Journal Article
 
The Role of Existing Knowledge in New Product Innovativeness and Performance
Brockman, Bev K and Morgan, Robert R
Decision Sciences, vol. 34, (no. 2), pp. 385-419, Spring 2003. | Journal Article
2002
Developing organisational change capability
Oxtoby, Barrie⋅McGuiness, Tony and Morgan, Robert R
European Management Journal, vol. 20, (no. 3), pp. 310-320, Jun 2002. | Journal Article
1999
Advertising agency compensation: An agency theory explanation
Spake, Deborah⋅D'souza, Giles⋅Crutchfield, Tammy N and Morgan, Robert R
Journal of Advertising, vol. 28, (no. 3), pp. 53-72, Fall 1999. | Journal Article
1997
Aftermarketing: How to Keep Customers for Life Through Relationship Marketing
Morgan, Robert R
Academy of Marketing Science. Journal, vol. 25, (no. 1), pp. 92-93, Winter 1997. | Journal Article
 
Aftermarketing: How to Keep Customers for Life Through Relationship Marketing
Morgan, Robert
(pp. 92-93). Winter 1997
 
Resource-advantage theory: A snake swallowing its tail or a general theory of competition?
Hunt, Shelby D and Morgan, Robert R
Journal of Marketing, vol. 61, (no. 4), pp. 74-82, Oct 1997. | Journal Article
1996
The resource-advantage theory of competition: Dynamics, path dependencies, and evolutionary dimensions
Hunt, Shelby D and Morgan, Robert R
Journal of Marketing, vol. 60, (no. 4), pp. 107-114, Oct 1996. | Journal Article
1995
The comparative advantage theory of competition
Hunt, Shelby D and Morgan, Robert R
Journal of Marketing, vol. 59, (no. 2), pp. 1, Apr 1995. | Journal Article
1994
Organizational commitment: One of many commitments or key me
Hunt, Shelby D and Morgan, Robert R
Academy of Management Journal, vol. 37, (no. 6), pp. 1568, Dec 1994. | Journal Article
 
Relationship marketing in the era of network competition
Hunt, Shelby D and Morgan, Robert R
Marketing Management, vol. 3, (no. 1), pp. 18, 1994. | Journal Article
 
The commitment-trust theory of relationship marketing
Morgan, Robert R and Hunt, Shelby D
Journal of Marketing, vol. 58, (no. 3), pp. 20, Jul 1994. | Journal Article
1991
Relationship commitment and trust in marketing (Dissertation)
Morgan, Robert R (1991).