63 Publications (Page 3 of 3)
1991
Une comparaison franco-allemande de l'adhésion aux valeurs personnellesValette-Florence, Pierre⋅Grunert, Suzanne C⋅Grunert, Klaus G and Beatty, Sharon ERecherche et Applications en Marketing, vol. 6, (no. 3), pp. 5-16,18-20,117, 1991.
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1990
Celebrity Spokesperson and Brand Congruence: An Assessment of Recall and AffectMisra, Shekhar and Beatty, Sharon EJournal of Business Research, vol. 21, (no. 2), pp. 159, Sep 1990.
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Why People BuyBeatty, Sharon EJournal of the Academy of Marketing Science, vol. 18, (no. 3), pp. 254, 1990.
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1989
Cross-Cultural Research on Consumer ValuesGrunert, Klaus⋅Grunert, Susanne C and Beatty, Sharon EMarketing and Research Today, vol. 17, (no. 1), pp. 30, Feb 1989.
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Subliminal Stimulation: Some New Data And InterpretationBeatty, Sharon E and Hawkins, Del IJournal of Advertising, vol. 18, (no. 3), pp. 4, 1989.
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1988
Alternative Hierarchies of the Attitude-Behavior Relationship: The Impact of Brand Commitment and HabitBeatty, Sharon E⋅Beatty, Sharon⋅Kahle, Lynn and Kahle, Lynn RAcademy of Marketing Science. Journal, vol. 16, (no. 2), pp. 1, Summer 1988.
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An Exploratory Study Of Organizational Values With A FocusBeatty, Sharon EJournal of Retailing, vol. 64, (no. 4), pp. 405, Winter 1988.
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The Involvement-Commitment Model: Theory and ImplicationsBeatty, Sharon E⋅Beatty, Sharon E⋅Homer, Pamela M⋅Homer, Pamela⋅Kahle, Lynn R and Kahle, Lynn RJournal of Business Research, vol. 16, (no. 2), pp. 149, Mar 1988.
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1987
Cognitive consequences of legislating postpurchase behavior: growing up with the bottle billKahle, L. R⋅Kahle, Lynn R⋅Beatty, Sharon E and Beatty, Sharon EJournal of Applied Social Psychology, vol. 17, (no. Sep 87), pp. 828-43, 1987.
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External Search Effort: An Investigation Across Several Product CategoriesBeatty, Sharon E and Smith, Scott MJournal of Consumer Research, vol. 14, (no. 1), pp. 83, Jun 1987.
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Shared Organizational Values: Measurement and Impact upon Strategic Marketing ImplementationBadovick, Gordon J and Beatty, Sharon EAcademy of Marketing Science. Journal, vol. 15, (no. 1), pp. 19, Spring 1987.
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1986
Alternative Measurement Approaches to Consumer Values: The List of Values (LOV) and Values and Life Style (VALS)Kahle, Lynn R⋅Kahle, Lynn⋅Beatty, Sharon E⋅Beatty, Sharon⋅Homer, Pamela and Homer, Pamela MJournal of Consumer Research, vol. 13, (no. 3), pp. 405, Dec 1986.
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1985
Alternative Measurement Approaches to Consumer Values: The List of Values and the Rokeach Value SurveyBeatty, Sharon E⋅Beatty, Sharon E⋅Kahle, Lynn R⋅Kahle, Lynn R⋅Homer, Pamela⋅Homer, Pamela M⋅Misra, Shekhar and Misra, ShekharPsychology & Marketing (pre-1986), vol. 2, (no. 3), Fall 1985.
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