134 Publications (Page 1 of 6)
2021
Upper echelons research in marketingWhitler, Kimberly A⋅Lee, Ben⋅Krause, Ryan and Morgan, Neil AJournal of the Academy of Marketing Science, vol. 49, (no. 1), pp. 198-219, Jan 2021.
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2020
Outside-in marketing: Renaissance and futureMusarra, Giuseppe and Morgan, Neil AIndustrial Marketing Management, 2020-01-00.
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2019
How marketing capabilities and current performance drive strategic intentions in international marketsKaleka, Anna and Morgan, Neil AIndustrial Marketing Management, vol. 78, pp. 121, April 2019.
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Researching marketing capabilities: reflections from academiaMorgan, Neil AAMS Review, vol. 9, (no. 3-4), pp. 385, 2019-12-00.
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Research in marketing strategyMorgan, Neil⋅Whitler, Kimberly⋅Feng, Hui and Chari, SimosJournal of the Academy of Marketing Science, vol. 47, (no. 1), pp. 29, 2019-01-00.
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Research in marketing strategyMorgan, Neil A⋅Whitler, Kimberly A⋅Feng, Hui and Chari, SimosJournal of the Academy of Marketing Science, vol. 47, (no. 1), Jan 2019.
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The impact of unprofitable customer management strategies on shareholder valueFeng, Hui⋅Feng, Hui⋅Feng, Hui⋅Morgan, Neil⋅Morgan, Neil A⋅Morgan, Neil⋅Rego, Lopo L⋅Rego, Lopo and Rego, LopoJournal of the Academy of Marketing Science, pp. 24, 20190801.
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2018
An Assessment of the Exporting Literature: Using Theory and Data to Identify Future Research DirectionsChabowski, Brian⋅Kekec, Pinar⋅Morgan, Neil A⋅Hult, G. Tomas M⋅Walkowiak, Travis and Runnalls, BlakeJournal of International Marketing, vol. 26, (no. 1), pp. 143, 20180300.
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Marketing capabilities in international marketingMorgan, Neil AJournal of international marketing, vol. 26, (no. 1), pp. 95, 2018.
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Strategic goal accomplishment in export ventures: the role of capabilities, knowledge, and environmentSpyropoulou, Stavroula⋅Katsikeas, Constantine⋅Skarmeas, Dionysis and Morgan, NeilJournal of the Academy of Marketing Science, vol. 46, (no. 1), pp. 129, 20180100.
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2017
Do managers know what their customers think and why?Hult, G⋅Morgeson, Forrest⋅Morgan, Neil⋅Mithas, Sunil and Fornell, ClaesAcademy of Marketing Science. Journal, vol. 45, (no. 1), pp. 37-54, Jan 2017.
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Firm capabilities and growth: the moderating role of market conditionsFeng, Hui⋅Morgan, Neil and Rego, LopoAcademy of Marketing Science. Journal, vol. 45, (no. 1), pp. 76-92, Jan 2017.
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The criticality of CMO-CIO alignmentWhitler, Kimberly A⋅Boyd, D. Eric and Morgan, Neil ABusiness Horizons, vol. 60, (no. 3), pp. 324, May-June 2017.
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Which Competitive Advantage(s)? Competitive Advantage–Market Performance Relationships in International MarketsKaleka, Anna and Morgan, Neil AJournal of International Marketing, vol. 25, (no. 4), pp. 49, 20171200.
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2016
Assessing Performance Outcomes in MarketingKatsikeas, Constantine S⋅Morgan, Neil A⋅Leonidou, Leonidas C and Hult, G. Tomas MJournal of Marketing, vol. 80, (no. 2), pp. 20, 20160300.
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The VINEYARD Approach: Versatile, Integrated, Accelerator-Based, Heterogeneous Data CentresKachris, Christoforos⋅Soudris, Dimitrios⋅Gaydadjiev, Georgi⋅Nguyen, Huy-Nam⋅Nikolopoulos, Dimitrios S⋅Bilas, Angelos⋅Morgan, Neil⋅Strydis, Christos⋅Tsalidis, Christos⋅Balafas, John⋅Jimenez-Peris, Ricardo and Almeida, Alexandrepp. 13, 2016-03-13.
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2015
Commentary on Shelby Hunt’s "The theoretical foundations of strategic marketing and marketing strategyMorgan, Neil AAMS review, vol. 5, (no. 3/4), pp. 97, 2015.
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Commentary on Shelby Hunt’s “The theoretical foundations of strategic marketing and marketing strategy: foundational premises, R-A theory, three fundamental strategies, and societal welfare”Morgan, NeilAMS Review, vol. 5, (no. 3), pp. 97, 20151200.
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Marketing department power and firm performanceFeng, Hui⋅Feng, Hui⋅Morgan, Neil A⋅Morgan, Neil A⋅Rego, Lopo L and Rego, Lopo LJournal of marketing, vol. 79, (no. 5), pp. 20, 2015.
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2013
"Greening" the marketing mix: do firms do it and does it pay off?Leonidou, Constantinos⋅Leonidou, C.N.⋅Katsikeas, Constantine⋅Katsikeas, C.S.⋅Morgan, N.A. and Morgan, NeilJournal of the Academy of Marketing Science, vol. 41, (no. 2), pp. 151, 20130301.
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Reexamining the Market Share-Customer Satisfaction RelationshipRego, Lopo L⋅Morgan, Neil A and Fornell, ClaesJournal of Marketing, vol. 77, (no. 5), Sep 2013.
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2012
Collection and assessment of data relevant for non‐dietary cumulative exposure to pesticides and proposal for conceptual approaches for non‐dietary cumulative exposure assessmentGlass, Richard⋅Garthwaite, David⋅Pote, Andrew⋅Kennedy, Marc⋅Hart, Andy⋅Trevisan, Marco⋅Grasso, Paolo⋅Sacchi, Angela⋅Spanoghe, Pieter⋅Doan Ngoc, Kim⋅Beck, Bert⋅Machera, Kyriaki⋅Nikopoulou, Dimitra⋅Aarapaki, Niki⋅Gerritsen‐Ebben, Rianda⋅Spaan, Suzanne⋅Goede, Henk⋅Morgan, Neil⋅Egea González, Francisco⋅Stobiecki, Stanislaw⋅Sliwiński, Wojciech⋅Engeleb, Jacqueline and Bokkers, BasEFSA Supporting Publications, vol. 9, (no. 10), pp. n/a, October 2012.
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Export marketing strategy implementation, export marketing capabilities, and export venture performanceMorgan, Neil A⋅Katsikeas, Constantine and Vorhies, Douglas WAcademy of Marketing Science. Journal, vol. 40, (no. 2), pp. 271-289, Mar 2012.
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Marketing and business performanceMorgan, Neil AJournal of the Academy of Marketing Science, vol. 40, (no. 1), pp. 119, 2012.
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Marketing and business performanceMorgan, Neil AJournal of the Academy of Marketing Science, vol. 40, (no. 1), pp. 119, 2012.
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