Expertise

Areas of Expertise:

  • Marketing strategy, marketing capabilities, brand strategy, strategy implementation, and financial performance.
Past Affiliations

Assistant Professor, Kenan-Flagler Business School, University of North Carolina at Chapel Hill (past)

Associate Professor, Marketing Department, Kelley School of Business, Indiana University Bloomington

Professor, Doctoral Programs, Kelley School of Business, Indiana University Bloomington

Associate Professor, Doctoral Programs, Kelley School of Business, Indiana University Bloomington

Professor, Kelley School of Business, Indiana University-Purdue University Indianapolis

Communities
Marketing
Degrees
PhD, University of Wales, Wales, United Kingdom, Business Adminnistration, 1996
MBA, University of Wales, Wales, United Kingdom, 1987
BA, University of London, London, United Kingdom, Economics, 1986