134 Publications (Page 2 of 6)
2012
Marketing and business performance
Morgan, Neil A
Journal of the Academy of Marketing Science, vol. 40, (no. 1), pp. 119, 2012. | Journal Article
 
Marketing capabilities for B2B firms
Morgan, Neil A⋅Morgan, Neil A⋅Slotegraaf, Rebecca J and Slotegraaf, Rebecca J
Handbook on business-to-business marketing, pp. 108, 2012. | Journal Article
 
The Effect of Brand Acquisition and Disposal on Stock Returns
Wiles, Michael⋅Morgan, Neil A and Rego, Lopo L
Journal of Marketing, vol. 76, (no. 1), Jan 2012. | Journal Article
2011
DIGITAL STRATEGY: INTEGRATION - VIEWPOINT Neil Morgan
Morgan, Neil
Marketing Week, pp. 35, 20110721. | Journal Article
 
Is retail category management worth the effort (and does a category captain help or hinder)?
Gooner, Richard A⋅Morgan, Neil A and Perreault, William D
Journal of marketing, vol. 75, (no. 5), pp. 33, 2011. | Journal Article
 
The impact of product market strategy-organizational culture fit on business performance
Yarbrough, Larry⋅Morgan, Neil and Vorhies, Douglas
Academy of Marketing Science. Journal, vol. 39, (no. 4), pp. 555-573, Aug 2011. | Journal Article
 
The "risky" side of brand equity
Rego, Lopo L⋅Rego, Lopo L⋅Rego, Lopo L⋅Billett, Matthew T⋅Billett, Matthew T⋅Billett, Matthew T⋅Morgan, Neil A⋅Morgan, Neil A and Morgan, Neil A
GfK marketing intelligence review, vol. 3, (no. 2), pp. 15, 2011. | Journal Article
 
The "Risky" Side Of Brand Equity: HOW BRANDS REDUCE CAPITAL COSTS
Rego, Lopo⋅Rego, Lopo⋅Rego, Lopo⋅Billett, Matthew T⋅Billett, Matthew⋅Billett, Matthew T⋅Morgan, Neil A⋅Morgan, Neil and Morgan, Neil A
GfK Marketing Intelligence Review, vol. 3, (no. 2), pp. 8-15,61, Nov 2011. | Journal Article
2009
Brand Portfolio Strategy and Firm Performance
Morgan, Neil A and Rego, Lopo L
Journal of Marketing, vol. 73, (no. 1), Jan 2009. | Journal Article
 
Consumer-Based Brand Equity and Firm Risk
Rego, Lopo⋅Rego, Lopo⋅Rego, Lopo⋅Billett, Matthew⋅Billett, Matthew⋅Billett, Matthew⋅Morgan, Neil⋅Morgan, Neil and Morgan, Neil
Journal of Marketing, vol. 73, (no. 6), pp. 60, 20091101. | Journal Article
 
Linking marketing capabilities with profit growth
Morgan, Neil A⋅Morgan, Neil A⋅Slotegraaf, Rebecca J⋅Slotegraaf, Rebecca J⋅Vorhies, Douglas W and Vorhies, Douglas W
International Journal of Research in Marketing, vol. 26, (no. 4), pp. 293, 2009. | Journal Article
 
Marketing productivity, marketing audits, and systems for marketing performance assessment
Morgan, Neil A⋅Clark, Bruce H and Gooner, Rich
Evolving and emerging issues in marketing strategy, pp. 24, 2009. | Journal Article
 
Market Orientation, Marketing Capabilities, and Firm Performance
Morgan, Neil A⋅Morgan, Neil⋅Vorhies, Douglas W⋅Vorhies, Douglas⋅Mason, Charlotte H and Mason, Charlotte
Strategic Management Journal, vol. 30, (no. 8), pp. 920, 20090801. | Journal Article
 
Organisational context and behavioural problems as determinants of the effectiveness of the strategic marketing planning process
Piercy, Nigel F and Morgan, Neil A
Marketing strategy processes and tools, pp. 101, 2009. | Journal Article
 
Project to assess current approach and knowledge with a view to develop a Guidance document for pesticide exposure assessment
Hamey, Paul⋅Byron, Neil⋅Hanley, Louise⋅Leslie, Wendy⋅Morgan, Neil⋅Steurbaut, Walter⋅Backer, Eline and Vergucht, Sofie
EFSA Supporting Publications, vol. 6, (no. 3), pp. n/a, May 2009. | Journal Article
 
The effect of brand acquisition and disposal on stock returns
Wiles, Michael A⋅Wiles, Michael A⋅Morgan, Neil A⋅Morgan, Neil A⋅Rego, Lopo L and Rego, Lopo L
MSI reports, (no. 1), pp. 102, 2009. | Journal Article
2008
A materials database for medical devices: best practice in the management of materials information saves money, cuts time to market, and can help to avoid corporate liability. A new database of materials for medical devices can help achieve this goal
Sirochman, Raymond⋅Fairfull, Arthur⋅Morgan, Neil⋅Warde, Stephen and Cebon, David
Advanced Materials & Processes, vol. 166, (no. 1), pp. 78, 20080101. | Journal Article
 
Can Behavioral WOM Measures Provide Insight into the Net Promoter© Concept of Customer Loyalty?
Morgan, Neil A and Rego, Lopo L
Marketing Science, vol. 27, (no. 3), pp. 533-534,538-539, May/Jun 2008. | Journal Article
2007
Focal supplier opportunism in supermarket retailer category management
Morgan, Neil A⋅Kaleka, Anna and Gooner, Richard A
Journal of Operations Management, vol. 25, (no. 2), Mar 2007. | Journal Article
 
Is your web 2.0 investment helping your business?
Morgan, Neil
Revolution, pp. 25, 20070201. | Journal Article
 
NPS NOT THE ONLY WAY
Gigliotti, Adriana⋅Gigliotti, Adriana⋅Meyers, Jay⋅Meyers, Jay⋅Morgan, Neil⋅Morgan, Neil⋅Pingitore, Gina⋅Pingitore, Gina⋅Rego, Lopo and Rego, Lopo
Marketing News, vol. 41, (no. 15), pp. 48, 20070915. | Journal Article
 
NPS not the only way: broad customer measures paint a clearer picture
Gigliotti, Adriana⋅Gigliotti, Adriana⋅Meyers, Jay⋅Meyers, Jay⋅Morgan, Neil⋅Morgan, Neil⋅Pingitore, Gina⋅Pingitore, Gina⋅Rego, Lopo and Rego, Lopo
Marketing News, vol. 41, (no. 15), pp. 48, 20070915. | Journal Article
 
The single-question trap
Pingtore, Gina and Morgan, Neil
Marketing Research: A Magazine of Management & Applications, vol. 19, (no. 2), pp. 8, 20070622. | Journal Article
 
The single-question trap
Pingtore, Gina and Morgan, Neil
Marketing Research: A Magazine of Management & Applications, vol. 19, (no. 2), pp. 8, 20070622. | Journal Article
 
The Single-Question Trap
Pingitore, Gina⋅Morgan, Neil⋅Rego, Lopo⋅Gigliotti, Adriana and Meyers, Jay
Marketing Research, vol. 19, (no. 2), pp. 8, 20070701. | Journal Article