134 Publications (Page 3 of 6)
2007
The Single-Question TrapPingitore, Gina⋅Morgan, Neil A⋅Rego, Lopo L⋅Gigliotti, Adriana and Meyers, JayMarketing Research, vol. 19, (no. 2), pp. 8-13, Summer 2007.
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2006
Brand portfolio strategy and firm performance ; Report No. 06-101Morgan, Neil A and Do Rego, Lopo LeotteMSI reports, (no. 1), pp. 44, 2006.
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Resource-performance relationships in industrial export ventures: The role of resource inimitability and substitutability*Morgan, Neil A⋅Vorhies, Douglas W and Schlegelmilch, Bodo BIndustrial Marketing Management, vol. 35, (no. 5), pp. 621, Jul 2006.
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Resourceuperformance relationships in industrial export ventures: the role of resource inimitability and substitutabilityMorgan, Neil⋅Vorhies, Douglas and Schlegelmilch, BodoIndustrial Marketing Management, vol. 35, (no. 5), pp. 621, 20060701.
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The Value of Different Customer Satisfaction and Loyalty Metrics in Predicting Business PerformanceMorgan, Neil A and Rego, Lopo LMarketing Science, vol. 25, (no. 5), pp. 426-439,548-549, Sep/Oct 2006.
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2005
Benchmarking Marketing Capabilities for Sustainable Competitive AdvantageVorhies, Douglas W and Morgan, Neil AJournal of Marketing, vol. 69, (no. 1), pp. 80-94, Jan 2005.
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Focal Supplier Opportunism in Retailer Category ManagementMorgan, Neil A⋅Kaleka, Anna and Gooner, Richard AAmerican Marketing Association. Conference Proceedings, vol. 16, pp. 32-33, 2005.
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2004
Antecedents of Export Venture Performance: A Theoretical Model and Empirical AssessmentMorgan, Neil A⋅Kaleka, Anna and Katsikeas, ConstantineJournal of Marketing, vol. 68, (no. 1), pp. 90-108, Jan 2004.
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HOW DOES MARKET ORIENTATION WORK? THREE-WAY INTERACTION OF MARKET ORIENTATION, LEADERSHIP QUALITY, AND INNOVATIVE CULTUREWei, Susan S⋅Wei, Yinghong⋅O'Neill, Hugh⋅O'Neill, Hugh⋅Morgan, Neil⋅Morgan, Neil⋅Zhou, Nan and Zhou, NanAmerican Marketing Association. Conference Proceedings, vol. 15, pp. 276, 20040101.
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Supportiveness of Organizational Climate, Market Orientation, and New Product Performance in Chinese FirmsWei, Susan S⋅Wei, Yinghong (Susan)⋅Morgan, Neil A and Morgan, Neil AJournal of Product Innovation Management, vol. 21, (no. 6), pp. 388, November 2004.
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2003
A Configuration Theory Assessment of Marketing Organization Fit with Business Strategy and Its Relationship with Marketing PerformanceVorhies, Douglas W and Morgan, Neil AJournal of Marketing, vol. 67, (no. 1), pp. 100-115, Jan 2003.
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A configuration theory assessment of marketing organization fit with business strategy and its relationship with marketing performnaceVorhies, Douglas and Morgan, NeilJournal of Marketing, vol. 67, (no. 1), 20030101.
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Antecedants and consequences of focal supplier influence on retailer category managementMorgan, Neil⋅Gooner, Richard and Perreault, WilliamAmerican Marketing Association. Conference Proceedings, vol. 14, pp. 12, 20030101.
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Experiential and informational knowledge, architectural marketing capabilities, and the adaptive marketing capabilities, and the adaptive performance of export ventures: a cross-national studyMorgan, Neil⋅Zou, Shaoming⋅Vorhies, Douglas and Katsikeas, ConstantineDecision Sciences, vol. 34, (no. 2), pp. 287, 20030322.
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Experiential and Informational Knowledge, Architectural Marketing Capabilities, and the Adaptive Performance of Export Ventures: A Cross-National StudyMorgan, Neil A⋅Zou, Shaoming⋅Vorhies, Douglas W and Katsikeas, ConstantineDecision Sciences, vol. 34, (no. 2), pp. 287-321, Spring 2003.
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The impact of product-market strategy-organizational culture fit on customer satisfaction and financial performanceMorgan, Neil A⋅Vorhies, Douglas W and Yarbrough, LarryAmerican Marketing Association. Conference Proceedings, vol. 14, pp. 291-292, 2003.
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2002
Antecedents and consequences of market orientation in chartered surveying firms.Tay, L. and Morgan, Neil AConstruction Management and Economics, vol. 20, (no. 4), pp. 331-341, 2002.
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Going overboard? Debates and developments in mandatory sentencing, June 2000 to June 2002Morgan, NeilCRIMINAL LAW JOURNAL, vol. 26, (no. 5), 20021001.
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Going overboard?: Debates and developments in mandatory sentencing, June 2000 to June 2002. [Revised version of a paper presented to the Colloquium of the Judicial Conference of Australia (2002: Launceston, Tas).]Morgan, NeilCriminal Law Journal, vol. 26, (no. 5), pp. 293, Oct 2002.
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Marketing productivity, marketing audits, and systems for marketing performance assessment: Integrating multiple perspectivesMorgan, Neil A⋅Clark, Bruce H and Gooner, RichJournal of Business Research, vol. 55, (no. 5), pp. 363-375, May 2002.
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Organizational culture and market knowledge development: Implications for customer satisfaction and organizational performanceVorhies, Douglas W⋅Morgan, Neil A and Yarbrough, LarryAmerican Marketing Association. Conference Proceedings, vol. 13, pp. 301, 2002.
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Product innovation capabilities: Acquiring and using knowledge to develop innovative productsVorhies, Douglas⋅Vorhies, Douglas W⋅Im, Subin⋅Im, Subin⋅Morgan, Neil A and Morgan, NeilAmerican Marketing Association. Conference Proceedings, vol. 13, pp. 372, 20020101.
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The mediating role of supportivenss of organizational climate in the relationship between market orientation and new product performance in Chinese firmsWei, Yinghong and Morgan, NeilAmerican Marketing Association. Conference Proceedings, vol. 13, pp. 185, 20020101.
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2001
Benchmarking marketing capabilities: A method for improving business performance?Vorhies, Douglas W⋅Vorhies, Douglas⋅Morgan, Neil A and Morgan, NeilAmerican Marketing Association. Conference Proceedings, vol. 12, pp. 278, 20010101.
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