142 Publications (Page 1 of 6)
2019
Advertising in Communications: Home Is Where the Scholars Live
Rotfeld, Herbert J
Journal of Advertising Education, vol. 23, (no. 1), pp. 53-59, May 2019. | Journal Article
2014
The pragmatic importance of theory for marketing practice
Rotfeld, Herbert J
The Journal of Consumer Marketing, vol. 31, (no. 4), pp. 322-327, 2014. | Journal Article
2012
Adventures in misplaced theories
Rotfeld, Herbert Jack
Advertising theory, pp. 562, 2012. | Journal Article
2011
Ivan L. Preston
Richard, Jef Iven and Rotfeld, Herbert Jack
Journal of consumer affairs, vol. 45, (no. 2), pp. 174, 2011. | Journal Article
 
Ivan L. Preston: 1931—2011
Richards, Jef⋅Rotfeld, Herbert and Preston, Ivan
The Journal of Consumer Affairs, vol. 45, (no. 2), pp. 174, 20110701. | Journal Article
 
Parting Perspectives from an Aging Editor (& thanks for all the fish)
Rotfeld, Herbert J
Journal of Consumer Affairs, vol. 45, (no. 3), pp. 539-546, 2011. | Journal Article
 
Researchers, scholars and Ivan
Rotfeld, Herbert Jack
Journal of consumer affairs, vol. 45, (no. 2), pp. 364, 2011. | Journal Article
 
Researchers, Scholars and Ivan
ROTFELD, HERBERT
The Journal of Consumer Affairs, vol. 45, (no. 2), pp. 364, 20110701. | Journal Article
2010
Adventures in misplaced mentoring
Rotfeld, Herbert Jack
Journal of consumer affairs, vol. 44, (no. 1), pp. 269, 2010. | Journal Article
 
Adventures in Misplaced Mentoring
ROTFELD, HERBERT
The Journal of Consumer Affairs, vol. 44, (no. 1), pp. 270, 20100401. | Journal Article
 
A pessimist's simplistic historical perspective on the fourth wave of consumer protection
Rotfeld, Herbert Jack
Journal of consumer affairs, vol. 44, (no. 2), pp. 429, 2010. | Journal Article
 
Confusions, contexts, and foundations for understanding advertising regulation as related to the research of Jean J. Boddewyn
Rotfeld, Herbert Jack
International studies of management and organization, vol. 40, (no. 4), pp. 103, 2010. | Journal Article
 
Editors talking
Rotfeld, Herbert Jack
Journal of consumer affairs, vol. 44, (no. 3), pp. 619, 2010. | Journal Article
 
Editors Talking
ROTFELD, HERBERT
The Journal of Consumer Affairs, vol. 44, (no. 3), pp. 619, 20101001. | Journal Article
 
IVAN PRESTON MEMORIES
Rotfeld, Herbert
Communicative Business, (no. 1), pp. 101, 20100101. | Journal Article
2009
Health information consumers can't or don't want to use
Rotfeld, Herbert Jack
Journal of consumer affairs, vol. 43, (no. 2), pp. 377, 2009. | Journal Article
 
Privacy crimes, annoyances and self-defeating business practices
Rotfeld, Herbert Jack
Journal of consumer affairs, vol. 43, (no. 3), pp. 542, 2009. | Journal Article
 
The advertising regulation and self-regulation issues ripped from the headlines with (sometimes missed) opportunities for disciplined multidisciplinary research
Rotfeld, Herbert Jack and Taylor, Charles R
Journal of advertising, vol. 38, (no. 4), pp. 14, 2009. | Journal Article
 
The marketing myths and consumers' fear of marketing
Rotfeld, Herbert
The Journal of Consumer Marketing, vol. 26, (no. 5), pp. 309-310, 2009. | Journal Article
2008
How Do You Know That?
ROTFELD, HERBERT
The Journal of Consumer Affairs, vol. 42, (no. 1), pp. 126, 20080401. | Journal Article
 
Imitation as the sincerest form of ignorance
Rotfeld, Herbert Jack
Journal of Consumer Marketing, vol. 25, (no. 4), pp. 255, 20080627. | Journal Article
 
The largest segments that should not be served: higher education marketing serving the growing slacker segment
Rotfeld, Herbert Jack
Journal of Consumer Marketing, vol. 25, (no. 6), pp. 380, 20080912. | Journal Article
 
The Stealth Influence of Covert Marketing and Much Ado About What May Be Nothing
Rotfeld, Herbert J
Journal of Public Policy & Marketing, vol. 27, (no. 1), Spring 2008. | Journal Article
2007
Is there a strategy behind buying advertising time and space?
Rotfeld, Herbert Jack
Journal of Consumer Marketing, vol. 24, (no. 3), pp. 132, 20070508. | Journal Article
 
Mistaking a marketing perspective for ethical analysis: when consumers can't know that they should want
Rotfeld, Herbert Jack
Journal of Consumer Marketing, vol. 24, (no. 7), pp. 384, 20071106. | Journal Article