142 Publications (Page 2 of 6)
2007
Mistaking demographic segments for people: another source of customer abuse
Rotfeld, Herbert Jack
Journal of Consumer Marketing, vol. 24, (no. 6), pp. 333, 20070918. | Journal Article
 
Theory, Data, Interpretations, and More Theory
ROTFELD, HERBERT
The Journal of Consumer Affairs, vol. 41, (no. 2), pp. 379, 20071201. | Journal Article
 
Toward a Pragmatic Understanding of the Advertising and Public Policy Literature
Rotfeld, Herbert J and Stafford, Marla R
Journal of Current Issues and Research in Advertising, vol. 29, (no. 1), pp. 67-80, Spring 2007. | Journal Article
2006
CREATIVITY RESEARCH IN ADVERTISING
Sasser, Sheila⋅Stewart, David⋅Cheng, Yan⋅Wan, Heather⋅Bergh, Bruce⋅Stuhlfaut, Mark⋅Cannon, Hugh⋅Riordan, Edward⋅Ghanimi, Ziad⋅Cornell, Lisa⋅Sutherland, John⋅Abernethy, Avery⋅West, Douglas⋅Stiles, Janine⋅Rotfeld, Herbert⋅Till, Brian⋅Holmes, John⋅Kilgour, Mark⋅Koslow, Scott and Herzog, Omri
American Academy of Advertising. Conference. Proceedings (Online), pp. 1, 20060101. | Journal Article
 
Movie theaters' suicide‐by‐advertising with income from abusing customers
Rotfeld, Herbert Jack
Journal of Consumer Marketing, vol. 23, (no. 7), pp. 482, 20061201. | Journal Article
 
PRAGMATISM AND REALITIES FOR UNDERSTANDING THE ADVERTISING AND PUBLIC POLICY LITERATURE
Rotfeld, Herbert⋅Rotfeld, Herbert⋅Stafford, Marla and Stafford, Marla
American Academy of Advertising. Conference. Proceedings (Online), pp. 209, 20060101. | Journal Article
 
Understanding advertising clutter and the real solution to declining audience attention to mass media commercial messages
Rotfeld, Herbert Jack
Journal of Consumer Marketing, vol. 23, (no. 4), pp. 181, 20060601. | Journal Article
2005
And a comedian shall show journalists the way
Rotfeld, Herbert Jack
Journal of Consumer Marketing, vol. 22, (no. 3), pp. 120, 20050501. | Journal Article
 
A snapshot or a painting? Metaphors, myths, misuses and misunderstandings of marketing research information by journalists and other people who should know better
Rotfeld, Herbert Jack
Journal of Consumer Marketing, vol. 22, (no. 1), pp. 5, 20050101. | Journal Article
 
For the drugs we need
Rotfeld, Herbert
Journal of Consumer Marketing, vol. 22, (no. 2), pp. 365, 20050201. | Journal Article
 
Holding media responsible for deceptive weight-loss advertising
Galloway, Chester⋅Rotfeld, Herbert and Richards, Jef
West Virginia Law Review, vol. 107, (no. 2), pp. 353, 20050101. | Journal Article
 
The cynical use of marketing to the unwitting consumer
Rotfeld, Herbert Jack
Journal of Consumer Marketing, vol. 22, (no. 2), pp. 61, 20050301. | Journal Article
2004
AUSTRALIAN MEDIA VEHICLES' STANDARDS FOR ACCEPTABLE ADVERTISING
Rotfeld, Herbert J⋅Jevons, Colin and Powell, Irene
Journal of Advertising, vol. 33, (no. 4), pp. 65-73, Winter 2004. | Journal Article
 
Consumers, People, and Kim
ROTFELD, HERBERT
The Journal of Consumer Affairs, vol. 38, (no. 2), pp. 358, 20041201. | Journal Article
 
Do-not-call as the US Government's improvement to telemarketing efficiency
Rotfeld, Herbert J
Journal of Consumer Marketing, vol. 21, (no. 4), pp. 242-244, 2004. | Journal Article
 
Endowed faculty chairs are a waste of money (except mine)
Rotfeld, Herbert J
The Journal of Consumer Marketing, vol. 21, (no. 2/3), pp. 94-96, 2004. | Journal Article
 
Endowed faculty chairs are a waste of money (except mine)
Rotfeld, Herbert
(pp. 94-96). 2004
 
Endowed faculty chairs are a waste of money (except mine)
Rotfeld, Herbert J
Journal of Consumer Marketing, vol. 21, (no. 2), pp. 94-96, 2004. | Journal Article
 
Misplaced marketing: Do-not-call as the US Government's improvement to telemarketing efficiency
Rotfeld, Herbert J
The Journal of Consumer Marketing, vol. 21, (no. 4/5), pp. 242-244, 2004. | Journal Article
2003
Convenient Abusive Research
Rotfeld, Herbert J
The Journal of Consumer Affairs, vol. 37, (no. 1), pp. 191-194, Summer 2003. | Journal Article
 
Convenient Abusive Research
ROTFELD, HERBERT JACK
Journal of Consumer Affairs, vol. 37, (no. 1), pp. 194, Summer 2003. | Journal Article
 
Desires Versus the Reality of Self-Regulation
Rotfeld, Herbert J
The Journal of Consumer Affairs, vol. 37, (no. 2), pp. 424-427, Winter 2003. | Journal Article
 
Misplaced marketing
Rotfeld, Herbert J
The Journal of Consumer Marketing, vol. 20, (no. 4/5), pp. 291-293, 2003. | Journal Article
 
Misplaced marketing
Rotfeld, Herbert
The Journal of Consumer Marketing, vol. 20, (no. 2/3), pp. 189, 2003. | Journal Article
 
Misplaced marketing
Rotfeld, Herbert
The Journal of Consumer Marketing, vol. 20, (no. 4/5), pp. 291, 20030610. | Journal Article