142 Publications (Page 3 of 6)
2003
Misplaced marketing
Rotfeld, Herbert
The Journal of Consumer Marketing, vol. 20, (no. 1), pp. 7, 20030101. | Journal Article
 
Misplaced marketing
Rotfeld, Herbert
The Journal of Consumer Marketing, vol. 20, (no. 1), pp. 7-9, 2003. | Journal Article
 
Misplaced marketing
Rotfeld, Herbert J
The Journal of Consumer Marketing, vol. 20, (no. 1), pp. 7-9, 2003. | Journal Article
 
Misplaced marketing
Rotfeld, Herbert
The Journal of Consumer Marketing, vol. 20, (no. 4/5), pp. 291-293, 2003. | Journal Article
 
Misplaced marketing
Rotfeld, Herbert
The Journal of Consumer Marketing, vol. 20, (no. 2/3), pp. 189, 2003. | Journal Article
 
Misplaced marketing
Rotfeld, Herbert J
The Journal of Consumer Marketing, vol. 20, (no. 4/5), pp. 291-293, 2003. | Journal Article
 
Misplaced marketing Gardening, pizza, tacos, truck parts and fake jewelry: misuse and misdirection of sex in advertising
Rotfeld, Herbert Jack
Journal of Consumer Marketing, vol. 20, (no. 3), pp. 191, 20030601. | Journal Article
 
Misplaced marketing “It hurts. Fix It.” The patients’ lament and unhealthy medical care marketing
Rotfeld, Herbert Jack
Journal of Consumer Marketing, vol. 20, (no. 1), pp. 9, 20030201. | Journal Article
 
Misplaced marketing: Mismanagement of misfocused trade association leaders
Rotfeld, Herbert Jack
Journal of Consumer Marketing, vol. 20, (no. 4), pp. 293, 20030701. | Journal Article
 
Misplaced marketing: Who do you hire when the advertising audience isn't you?
Rotfeld, Herbert J
The Journal of Consumer Marketing, vol. 20, (no. 2/3), pp. 87, 2003. | Journal Article
 
Misplaced marketing: Who do you hire when the advertising audience isn't you?
Rotfeld, Herbert J
Journal of Consumer Marketing, vol. 20, (no. 2), pp. 87-89, 2003. | Journal Article
2002
Editorial postlude: Information you can't use
Rotfeld, Herbert J
The Journal of Consumer Affairs, vol. 36, (no. 2), pp. 299-302, Winter 2002. | Journal Article
 
Information You Can't Use
ROTFELD, HERBERT
The Journal of Consumer Affairs, vol. 36, (no. 2), pp. 302, 20021201. | Journal Article
 
Misplaced marketing
Rotfeld, Herbert
The Journal of Consumer Marketing, vol. 19, (no. 4/5), pp. 299-301, 2002. | Journal Article
 
Misplaced marketing
Rotfeld, Herbert
The Journal of Consumer Marketing, vol. 19, (no. 4/5), pp. 377-379, 2002. | Journal Article
 
Misplaced marketing
Rotfeld, Herbert
The Journal of Consumer Marketing, vol. 19, (no. 2/3), pp. 185, 20020220. | Journal Article
 
Misplaced marketing
Rotfeld, Herbert
The Journal of Consumer Marketing, vol. 19, (no. 4/5), pp. 377, 20020610. | Journal Article
 
Misplaced marketing
Rotfeld, Herbert
The Journal of Consumer Marketing, vol. 19, (no. 2/3), pp. 185, 2002. | Journal Article
 
Misplaced marketing
Rotfeld, Herbert J
The Journal of Consumer Marketing, vol. 19, (no. 4/5), pp. 377-379, 2002. | Journal Article
 
Misplaced marketing
Rotfeld, Herbert J
The Journal of Consumer Marketing, vol. 19, (no. 4/5), pp. 299-301, 2002. | Journal Article
 
Misplaced marketing
Rotfeld, Herbert
The Journal of Consumer Marketing, vol. 19, (no. 4/5), pp. 299, 20020610. | Journal Article
 
Misplaced marketing
Rotfeld, Herbert J
The Journal of Consumer Marketing, vol. 19, (no. 2/3), pp. 185, 2002. | Journal Article
 
Misplaced marketing “Mine is the blue one on the left”: function and dysfunction of pharmaceutical brand names
Rotfeld, Herbert Jack
Journal of Consumer Marketing, vol. 19, (no. 5), pp. 379, 20020901. | Journal Article
 
Misplaced marketing The real reason for the real bad advertising
Rotfeld, Herbert Jack
Journal of Consumer Marketing, vol. 19, (no. 4), pp. 301, 20020701. | Journal Article
 
Misplaced marketing: The social harm of public service advertising
Rotfeld, Herbert J
The Journal of Consumer Marketing, vol. 19, (no. 6), pp. 465-467, 2002. | Journal Article