142 Publications (Page 5 of 6)
1997
New products need to ask the marketing questions
Rotfeld, Herbert
Marketing News, vol. 31, (no. 17), pp. 8, 19970818. | Journal Article
 
Serve the consumer, even after the sale
Rotfeld, Herbert
Marketing News, vol. 31, (no. 15), pp. 10, 19970721. | Journal Article
 
There are threats and (maybe) fear-caused arousal: Theory and confusions of appeals to fear and fear arousal itself
La Tour, Michael S and Rotfeld, Herbert J
Journal of Advertising, vol. 26, (no. 3), pp. 45-59, Fall 1997. | Journal Article
1996
Newspapers' standards for acceptable advertising
Rotfeld, Herbert J⋅Lacher, Kathleen T and La Tour, Michael S
Journal of Advertising Research, vol. 36, (no. 5), pp. 37-48, Sep/Oct 1996. | Journal Article
1995
Why students should study marketing
Rotfeld, Herbert
Marketing News, vol. 29, (no. 15), pp. 8, 19950717. | Journal Article
1994
Advertisers have little say on news coverage
Rotfeld, Herbert and Lacher, Kathleen
Marketing News, vol. 28, (no. 1), pp. 4, 19940103. | Journal Article
 
Newspaper Policies on the Potential Merging of Advertising and News Content
Lacher, Kathleen and Rotfeld, Herbert
Journal of Public Policy and Marketing, vol. 13, (no. 2), pp. 281, 19941001. | Journal Article
1993
Combinations of Creative Elements in Radio Advertising
Abernethy, Avery M⋅Gray, James I and Rotfeld, Herbert J
Journal of Current Issues & Research in Advertising, vol. 15, (no. 1), pp. 99, 3/1/1993. | Journal Article
 
Marketing degrees and the illusion of job training
Rotfeld, Herbert
Marketing News, vol. 27, (no. 15), pp. 10, 19930719. | Journal Article
1992
Effects and Effectiveness of Corrective Advertising: Assumptions and Errors in Regulation Research
Rotfeld, Herbert J
Annals of the International Communication Association, vol. 15, (no. 1), pp. 311, 1/1/1992. | Journal Article
 
Effects and Effectiveness of Corrective Advertising: Assumptions and Errors in Regulation Research
Rotfeld, Herbert
Communication Yearbook, vol. 15, pp. 299, 19920101. | Journal Article
 
Power and Limitations of Media Clearance Practices and Advertising Self-Regulation
Rotfeld, Herbert
Journal of Public Policy and Marketing, vol. 11, (no. 1), pp. 87, 19920401. | Journal Article
 
Radio Station Standards for Acceptable Advertising
Rotfeld, Herbert J⋅Rotfeld, Herbert⋅Abernethy, Avery M and Abernethy, Avery
Journal of Business Research, vol. 24, (no. 4), pp. 361, 19920601. | Journal Article
1991
Radio Station Acceptance of AIDS-Related Advertising Messages
Rotfeld, Herbert J⋅Rotfeld, Herbert⋅Abernethy, Avery and Abernethy, Avery M
Journal of Health Care Marketing, vol. 11, (no. 2), pp. 33, 19910601. | Journal Article
1990
Infomercials and Television Station Clearance Practices
Parsons, Patrick and Rotfeld, Herbert
Journal of Public Policy and Marketing, vol. 9, pp. 62, 19900101. | Journal Article
 
Self-Regulation and Television Advertising
Rotfeld, Herbert J⋅Abernethy, Avery M and Parsons, Patrick R
Journal of Advertising, vol. 19, (no. 4), pp. 26, 12/1/1990. | Journal Article
 
Television Station Standards for Acceptable Advertising
ROTFELD, HERBERT⋅Rotfeld, Herbert J⋅PARSONS, PATRICK⋅Parsons, Patrick R⋅Abernethy, Avery M⋅ABERNETHY, AVERY⋅PAVLIK, JOHN and Pavlik, John V
The Journal of Consumer Affairs, vol. 24, (no. 2), pp. 410, 19901201. | Journal Article
1989
Guest Editorial
Rotfeld, Herbert J
Journal of Advertising, vol. 18, (no. 1), pp. 3, 3/1/1989. | Journal Article
 
Self-Regulation and Magazine Advertising
Rotfeld, Herbert J and Parsons, Patrick R
Journal of Advertising, vol. 18, (no. 4), pp. 40, 12/1/1989. | Journal Article
1988
Fear Appeals and Persuasion: Assumptions and Errors in Advertising Research
Rotfeld, Herbert J
Current Issues and Research in Advertising, vol. 11, (no. 1-2), pp. 40, 3/1/1988. | Journal Article
1987
Magazine Publisher and Advertising Manager Standards for Acceptable Advertising
Parsons, Patrick R⋅Rotfeld, Herbert J and Gray, Todd
Current Issues and Research in Advertising, vol. 10, (no. 1-2), pp. 211, 3/1/1987. | Journal Article
1985
Ad courses or ad curses
Rotfeld, Herbert
Advertising Age, vol. 56, pp. 20, 19851028. | Journal Article
1984
Attention to Magazine Ads as Function of Layout Design
Reid, Leonard N⋅Rotfeld, Herbert J and Barnes, James H
Journalism & Mass Communication Quarterly, vol. 61, (no. 2), pp. 441, 19840600. | Journal Article
1983
Regulation of the Free-Advertising and the First Amendment
Rotfeld, Herbert
Policy Studies Review, vol. 2, (no. 3), pp. 483, 19830201. | Journal Article
 
REGULATION OF THE FREE-ADVERTISING AND THE FIRST AMENDMENT
Rotfeld, Herbert
Review of Policy Research, vol. 2, (no. 3), pp. 483, 1983. | Journal Article