142 Publications (Page 4 of 6)
2002
Misplaced marketing Training book for the new store clerk: “Go and be charming!”
Rotfeld, Herbert Jack
Journal of Consumer Marketing, vol. 19, (no. 3), pp. 187, 20020601. | Journal Article
 
Slapping down dangerous information
Rotfeld, Herbert J
The Journal of Consumer Affairs, vol. 36, (no. 1), pp. 127-130, Summer 2002. | Journal Article
2001
Misplaced marketing
Rotfeld, Herbert J
The Journal of Consumer Marketing, vol. 18, (no. 4/5), pp. 389-391, 2001. | Journal Article
 
Misplaced marketing
Rotfeld, Herbert
The Journal of Consumer Marketing, vol. 18, (no. 4/5), pp. 389-391, 2001. | Journal Article
 
Misplaced marketing
Rotfeld, Herbert
The Journal of Consumer Marketing, vol. 18, (no. 4/5), pp. 389, 20010610. | Journal Article
 
Misplaced marketing
Rotfeld, Herbert Jack
Journal of Consumer Marketing, vol. 18, (no. 2), pp. 101, 2001-04-01. | Journal Article
 
Misplaced marketing: a service economy whose employees say "customer service is not my job!"
Rotfeld, Herbert
Journal of Consumer Marketing, vol. 18, (no. 2-3), pp. 99, 20010301. | Journal Article
 
Misplaced marketing Imagine the television commercial: “No stems, no seeds that you don’t need, Baja Gold’s a real smooth weed”
Rotfeld, Herbert Jack
Journal of Consumer Marketing, vol. 18, (no. 5), pp. 391, 20010901. | Journal Article
 
Wham! Spam! and direct misplaced marketing
Rotfeld, Herb
(pp. 3-4). Jul 2001
 
Wham! Spam! and direct misplaced marketing
Rotfeld, Herbert J
Strategic Direction, vol. 17, (no. 7), pp. 3-4, Jul 2001. | Journal Article
2000
Misplaced marketing
Rotfeld, Herbert
Journal of Consumer Marketing, vol. 17, (no. 4-5), pp. 384, 20000701. | Journal Article
 
Misplaced marketing “Dumbth” adventures in retailing
Rotfeld, Herbert Jack
Journal of Consumer Marketing, vol. 17, (no. 5), pp. 386, 20000901. | Journal Article
 
Misplaced marketing Meanwhile, at the service desk: “Hello!Is anyone here?”
Rotfeld, Herbert Jack
Journal of Consumer Marketing, vol. 17, (no. 7), pp. 575, 20001201. | Journal Article
1999
Commentary: wham! spam! and direct misplaced marketing
Rotfeld, Herbert
Journal of Consumer Marketing, vol. 16, (no. 1), pp. 7, 19990101. | Journal Article
 
Misplaced marketing
Rotfeld, Herbert Jack
Journal of Consumer Marketing, vol. 16, (no. 5), pp. 417, 19991001. | Journal Article
 
Misplaced marketing commentary: misplaced marketing of product "life" after sale
Rotfeld, Herbert
Journal of Consumer Marketing, vol. 16, (no. 4-5), pp. 312, 19990701. | Journal Article
 
Misplaced marketing commentary: social marketing and myths of appeals to fear
Rotfeld, Herbert
Journal of Consumer Marketing, vol. 16, (no. 2), pp. 119, 19990301. | Journal Article
 
Misplaced marketing: when marketing misplaces the benefits fo education
Rotfeld, Herbert
Journal of Consumer Marketing, vol. 16, (no. 4-5), pp. 415, 19990701. | Journal Article
 
Misplaced marketing When marketing misplaces the benefits of education
Rotfeld, Herbert
(pp. 415-417). 1999
1998
Commentary: misplaced marketing - when consumers or society are not satisfied
Rotfeld, Herbert
Journal of Consumer Marketing, vol. 15, (no. 6), pp. 523, 19981101. | Journal Article
 
Media managers mustn't allow ads that mislead consumers
Rotfeld, Herbert
Marketing News, vol. 32, (no. 6), pp. 14, 19980316. | Journal Article
 
Public broadcasting should not seek the largest audience
Rotfeld, Herbert
Marketing News, vol. 32, (no. 4), pp. 15, 19980216. | Journal Article
 
Remember strategy when buying specialty advertising products
Rotfeld, Herbert
Marketing News, vol. 32, (no. 2), pp. 16, 19980119. | Journal Article
 
Selling Sin:981D. Kirk Davidson. Selling Sin: The Marketing of Socially Unacceptable Products. Westport, CT: Quorum Books 1996. 240 pp $59.95
Rotfeld, Herbert J
Journal of Consumer Marketing, vol. 15, (no. 1), pp. 80, 1998-02-00. | Journal Article
1997
Motto for good service: Action more important than words
Rotfeld, Herbert
Marketing News, vol. 31, (no. 19), pp. 23, 19970915. | Journal Article