62 Publications (Page 1 of 3)
2022
The show must go on: The mediating role of self-assessment in the relationship between performers' technology acceptance and satisfaction level with remote performances in Korea during the COVID-19 pandemic
Hahm, Joon B⋅Byon, Kevin K⋅Hyun, Yeon A and Hahm, Jeongbeom
Technology in Society, vol. 68, Feb 2022. | Journal Article
2021
Augmenting the formation of esports gameplay intention: interaction effects of genre and gender
⋅⋅Byon, Kevin K⋅Byon, Kevin K⋅Williams, Antonio⋅Williams, Antonio⋅Pedersen, Paul M and Pedersen, Paul M
Sport, Business and Management, vol. 11, (no. 5), pp. 620-646, 2021. | Journal Article
 
Creating Shared Value to Enhance Customer Loyalty: A Case of a Sporting Goods Company in Korean Athletic Shoe Market
Sang-soo, Kim⋅ and Byon, Kevin K
Sustainability, vol. 13, (no. 13), 2021. | Journal Article
 
Effect of Prior Gameplay Experience on the Relationships between Esports Gameplay Intention and Live Esports Streaming Content
⋅Byon, Kevin K and Song, Hyunseok
Sustainability, vol. 13, (no. 14), 2021. | Journal Article
 
Esports Spectating Motives and Streaming Consumption: Moderating Effect of Game Genres and Live-Streaming Types
Shang-Chun, Ma⋅Byon, Kevin K⋅Shang-Min, Ma and Huang, Tsung-Nan
Sustainability, vol. 13, (no. 8), 2021. | Journal Article
2020
A Conceptual Analysis of Switching Costs: Implications for Fitness Centers
Kim, Kyungyeol (Anthony)⋅Byon, Kevin K and Choi, Heedong
Sustainability, vol. 12, (no. 9), pp. 3891, 2020-05-10. | Journal Article
 
An Interdisciplinary Examination of the Material Effects of Deceptive Sport Beverage Advertisements
Brison, Natasha T⋅Baker, Thomas A⋅Byon, Kevin K and Evans, Nathaniel J
Journal of Global Sport Management, pp. 22, 2020-01-11. | Journal Article
 
Antecedents of esports gameplay intention: Genre as a moderator
Jang, Wooyoung (William) and Byon, Kevin K
Computers in Human Behavior, vol. 109, pp. 106336, August 2020. | Journal Article
 
Cause-Related Marketing and Purchase Intention toward Team-Licensed Products: Moderating Effects of Sport Consumers’ Altruism
Baek, Woo-yeul⋅Song, Hyun-seok⋅Kim, Doo-Han and Byon, Kevin K
Sustainability, vol. 12, (no. 8), pp. 3183, 2020-04-15. | Journal Article
 
Central actors in the live sport event context: a sport spectator value perception model
Jones, Charles W and Byon, Kevin K
Sport, Business and Management, vol. 10, (no. 1), pp. 58-81, 2020. | Journal Article
 
Coping as a Mediation Mechanism Between Severity of Spectator Dysfunctional Behavior and Revisit Intention: The Moderating Effects of Self-Construal in Sport Consumption
Kim, Kyungyeol (Anthony)⋅Kim, Kyungyeol (Anthony)⋅Byon, Kevin K⋅Byon, Kevin K⋅Pedersen, Paul M and Pedersen, Paul M
Journal of Sport Management, vol. 34, (no. 1), pp. 52, 2020-01-01. | Journal Article
 
Critical factors in the sport consumption decision making process of millennial fans: a revised model of goal-directed behavior
Yim, Brian H and Byon, Kevin K
International Journal of Sports Marketing and Sponsorship, vol. ahead-of-print, (no. ahead-of-print), 2020-05-01. | Journal Article
 
Event impacts associated with residents' satisfaction and behavioral intentions: a pre-post study of the Nanjing Youth Olympic Games
Zhang, Jingxian (Cecilia)⋅Byon, Kevin K⋅Xu, Kaijuan and Huang, Haiyan
International Journal of Sports Marketing and Sponsorship, vol. ahead-of-print, (no. ahead-of-print), 2020-04-16. | Journal Article
 
How useful is each item in the Sport Spectator Identification Scale?: an item response theory analysis
Kim, Kyungyeol Anthony⋅Lee, Senyung and Byon, Kevin K
International Journal of Sports Marketing and Sponsorship, vol. ahead-of-print, (no. ahead-of-print), 2020-04-21. | Journal Article
 
The Dark Side of Spectator Behavior: Effects of Spectator Dysfunctional Behavior on Anger, Rumination, and Revisit Intention
Kim, Kyungyeol A and Byon, Kevin K
Sport Marketing Quarterly, vol. 29, (no. 3), pp. 228-240, Sep 2020. | Journal Article
 
The Impacts of the Perceived Golf Course Brand Globalness on Customer Loyalty through Multidimensional Perceived Values
Baek, Woo-yeul⋅Kim, Kyungyeol (Anthony)⋅Kim, Doo-Han and Byon, Kevin K
Sustainability, vol. 12, (no. 3), pp. 978, 2020-01-29. | Journal Article
2019
Antecedents and consequence associated with esports gameplay
Jang, Wooyoung (William) and Byon, Kevin K
International Journal of Sports Marketing and Sponsorship, vol. 21, (no. 1), pp. 22, 20191001. | Journal Article
 
Critical Statistical and Methodological Issues in Sport Management Research
Byon, Kevin K and Zhang, James J
Measurement in Physical Education and Exercise Science: Critical Statistical and Methodological Issues in Sport Management Research, vol. 23, (no. 4), pp. 300, 10/2/2019. | Journal Article
 
Customer-to-customer value co-creation and co-destruction in sporting events
Kim, Kyungyeol (Anthony)⋅Byon, Kevin K and Baek, Wooyeul
The Service Industries Journal, pp. 23, 2019-03-12. | Journal Article
 
Service Quality, Perceived Value, and Fan Engagement: Case of Shanghai Formula One Racing
Jones, Charles⋅Byon, Kevin and Huang, Haiyan
Sport Marketing Quarterly, vol. 28, (no. 2), pp. 76, 2019-06-00. | Journal Article
 
Sportscape, emotion, and behavioral intention: a case of the big four US-based major sport leagues
Jang, Wooyoung (William)⋅Byon, Kevin K and Yim, Brian H
European Sport Management Quarterly, pp. 23, 2019-05-14. | Journal Article
2018
A mechanism of mutually beneficial relationships between employees and consumers: A dyadic analysis of employee–consumer interaction
Kim, Kyungyeol (Anthony) and Byon, Kevin K
Sport Management Review, vol. 21, (no. 5), pp. 595, 2018-11-00. | Journal Article
 
Examining relationships among consumer participative behavior, employee role ambiguity, and employee citizenship behavior: the moderating role of employee self-efficacy
Kim, Kyungyeol A and Byon, Kevin K
European Sport Management Quarterly, vol. 18, (no. 5), pp. 651, 10/20/2018. | Journal Article
 
Examining structural relationships among sport service environments, excitement, consumer-to-consumer interaction, and consumer citizenship behaviors
Kim, Kyungyeol (Anthony)⋅Kim, Kyungyeol (Anthony)⋅Byon, Kevin K⋅Byon, Kevin K⋅Baek, Wooyeul⋅Baek, Wooyeul⋅Williams, Antonio S and Williams, Antonio S
International Journal of Hospitality Management, 2018-11-00. | Journal Article
 
Influence of Loss Aversion on NCAA Men's Basketball Bracket Predictions
Yim, Brian H and Byon, Kevin K
Journal of Global Sport Management, vol. 3, (no. 1), pp. 36, 1/2/2018. | Journal Article