62 Publications (Page 2 of 3)
2018
Internal contributions to initiating corporate social responsibility in sport organizations
Kim, Kyungyeol (Anthony)⋅Byon, Kevin K⋅Song, Hansung and Kim, Kyungsik
Management Decision, vol. 56, (no. 8), pp. 1817, 20180813. | Journal Article
 
The Influence of Emotions on Game and Service Satisfaction and Behavioral Intention in Winning and Losing Situations: Moderating Effect of Indentification with the Team
Yim, Brian and Byon, Kevin
Sport Marketing Quarterly, vol. 27, (no. 2), pp. 107, 20180601. | Journal Article
2017
MILLENNIAL CONSUMERS' PERCEPTION OF SPORTSWEAR BRAND GLOBALNESS IMPACTS PURCHASE INTENTION IN CAUSE-RELATED PRODUCT MARKETING
Baek, Woo-Yeul⋅Byon, Kevin⋅Choi, Young-Hwan and Park, Choon-Woo
Social Behavior and Personality, vol. 45, (no. 8), pp. 1319-1335, 2017. | Journal Article
 
Push and pull factors associated with the CTTSL game events between on-site and online consumers
Zhang, Yi and Byon, Kevin K
International Journal of Sports Marketing and Sponsorship, vol. 18, (no. 1), pp. 69, 20170206. | Journal Article
 
Re-conceptualizing reverse meaning transfer: the moderating influence of meaning type
Baker III, Thomas A⋅Byon, Kevin K and Brison, Natasha T
Sport, Business and Management, vol. 7, (no. 5), pp. 483-496, 2017. | Journal Article
2016
GOLF PRODUCT ADVERTISING VALUE, ATTITUDE TOWARD ADVERTISING AND BRAND, AND PURCHASE INTENTION
Lee, Yong-Gun⋅Byon, Kevin⋅Ammon, Robin and Park, Sung-Bae
Social Behavior and Personality, vol. 44, (no. 5), pp. 785-800, 2016. | Journal Article
 
Spectator perception of service quality attributes associated with Shanghai Formula One
Kim, Suk-kyu⋅Yim, Brian H⋅Byon, Kevin K⋅Yu, Jae-Gu⋅Lee, Sung-Min and Park, Jae-Ahm
International Journal of Sports Marketing and Sponsorship, vol. 17, (no. 2), pp. 171, 20160429. | Journal Article
 
To tweet or not to tweet: the effects of social media endorsements on unfamiliar sport brands and athlete endorsers
Brison, Natasha⋅Byon, Kevin and Baker, Thomas
Innovation : Management, Policy & Practice, vol. 18, (no. 3), pp. 309-326, 2016. | Journal Article
2015
주제어 연결망 분석을 통한 여가레크리에이션학 지적 구조 규명: 최근 9년간(2006-2014) 발간된 한국여가레크리에이션학회지 분석
Byon, Kevin and 김경식
한국여가레크리에이션학회지, vol. 39, (no. 2), pp. 132, 2015-06. | Journal Article
 
Facebook likes and Sport Brand Image: An Empirical Examination of the National Advertising Division’s Coastal Contacts’ Decision
Brison, Natasha T⋅Baker, Thomas A and Byon, Kevin K
Journal of Legal Aspects of Sport, vol. 25, (no. 2), pp. 122, 2015-08-00. | Journal Article
 
Identifying key market demand factors associated with high school basketball tournaments
Cainfrone, Beth⋅Zhang, James⋅Pitts, Brenda and Byon, Kevin
Sport Marketing Quarterly, vol. 24, (no. 2), pp. 91, 20150601. | Journal Article
 
THE LIMITING USE OF META-ANALYSIS IN SPORT MANAGEMENT: A CASE STUDY EXAMINING THE EFFECTS OF CONSTRAINTS ON SPORT AND LEISURE CONSUMPTION
Salge, Carolina⋅Byon, Kevin and Baker, Thomas
Journal of Contemporary Athletics, vol. 9, (no. 2), pp. 75, 20150401. | Journal Article
2014
A cross-cultural study of purchase intention of sponsored products based on American and Korean spectators of the 2010 FIFA World Cup South Africa
Byon, Kevin⋅Lee, Soonhwan and Baker, Thomas
Sport, Business and Management, vol. 4, (no. 2), pp. 158-177, 2014. | Journal Article
 
Determinants of purchase intention toward sponsoring product: mediating role of sponsor identification in Korean professional baseball games
Baek, Woo-yeul⋅Byon, Kevin K⋅Jones, Charles W and Choi, Young-hwan
International Journal of Sport Management and Marketing, vol. 15, (no. 5-6), pp. 278, 20140000. | Journal Article
 
Developing a Scale of Perception of Sexual Abuse in Youth Sports (SPSAYS)
Baker, Thomas A and Byon, Kevin K
Measurement in Physical Education and Exercise Science, vol. 18, (no. 1), pp. 52, 1/2/2014. | Journal Article
 
Integrating event image, satisfaction, and behavioral intention
Koo, Sung Keun⋅Byon, Kevin K and Baker, Thomas A
Sport marketing quarterly, vol. 23, (no. 3), pp. 137, 2014. | Journal Article
 
Integrating event image, satisfaction, and behavioral intention: small-scale marathon event
(SK) Koo, Sung⋅Koo, Sung Keun "SK"⋅Byon, Kevin⋅Byon, Kevin⋅Baker, Thomas and Baker, Thomas
Sport Marketing Quarterly, vol. 23, (no. 3), pp. 127, 20140901. | Journal Article
2013
A Comparative Analysis of Ajzen’s TPB and Kuther’s Revised TPB in College Students’ Alcohol Consumption
장지영⋅최양호⋅Byon, Kevin⋅Romadona and 김정현
한국광고홍보학보, vol. 15, (no. 1), pp. 58, 2013-01. | Journal Article
 
A qualitative examination of disability sport executives' perceptions of sport promotion and the acquisition of sponsors
Cottingham, Michael⋅Cottingham, Michael⋅Gearity, Brian⋅Gearity, Brian⋅Byon, Kevin and Byon, Kevin
Sport Marketing Quarterly, vol. 22, (no. 2), pp. 92, 20130601. | Journal Article
 
Examining the influence of relationship to disability on the motivations of wheelchair basketball spectators
Cottingham, Michael Paul⋅Byon, Kevin⋅Chatfield, Sheryl and Carroll, Michael
Disability Studies Quarterly, vol. 33, (no. 3), 2013-05-23. | Journal Article
 
Impact of core and peripheral service quality on consumption behavior of professional team sport sectators as mediated by perceoved value
Byon, Kevin K and Baker, Thoams A
(no. 2), pp. 263, 2013. | Journal Article
 
Impact of core and peripheral service quality on consumption behavior of professional team sport spectators as mediated by perceived value
Byon, Kevin K⋅Zhang, James J and Baker, Thomas A
European Sport Management Quarterly, vol. 13, (no. 2), pp. 263, 4/1/2013. | Journal Article
 
Like it or not
Baker, Thomas A⋅Brison, Natasha T and Byon, Kevin K
Sport marketing quarterly, vol. 22, (no. 2), pp. 116, 2013. | Journal Article
 
Like it or not ... Coastal contacts case sets guidelines for 'like-gating' on Facebook
Baker, Thomas⋅Baker, Thomas A⋅Brison, Natasha⋅Brison, Natasha T⋅Byon, Kevin and Byon, Kevin K
Sport Marketing Quarterly, vol. 22, (no. 2), pp. 113, 20130601. | Journal Article
 
Social motivations and consumption behavior of spectators attending a Formula one motor-racing event
Kim, Suk-Kyu⋅Byon, Kevin K⋅Yu, Jae-Gu⋅Zhang, James J and Kim, Chong
Social Behavior and Personality: an international journal, vol. 41, (no. 8), pp. 1377, 2013-09-01. | Journal Article