62 Publications (Page 3 of 3)
2013
The treatment of non-team sports under section one of the Sherman Act
Thomas, Cyntrice⋅Baker, Thomas and Byon, Kevin
Virginia Sports and Entertainment Law Journal, vol. 12, (no. 2), pp. 296, 20130322. | Journal Article
 
Tweets and Crumpets: Examining U.K. and U.S. Regulation of Athlete Endorsements and Social Media Marketing
Brison, Natasha T⋅Baker, Thomas A and Byon, Kevin K
Journal of Legal Aspects of Sport, vol. 23, (no. 2), pp. 71, 2013-08-00. | Journal Article
2012
Validation of the consumer values versus perceived product attributes model measuring the purchase of athletic team merchandise
Lee, Don⋅Lee, Donghun⋅Byon, Kevin⋅Byon, Kevin K⋅Schoenstedt, Linda⋅Schoenstedt, Linda⋅Johns, Gary⋅Johns, Gary⋅Bussell, Leigh A⋅Bussell, Leigh⋅Choi, Hwansuk and Choi, Hwansuk
The ICHPER-SD Journal of Research, vol. 7, (no. 2), pp. 52, 20120922. | Journal Article
2011
Does event quality enhance team identification?(SPORT MANAGEMENT/ADMINISTRATION)
Lam, Eddie⋅Ziemnik, Matthew⋅Zhang, James and Byon, Kevin
Research Quarterly for Exercise and Sport, vol. 82, (no. 1), pp. A-78, 20110301. | Journal Article
 
Mediating Role of Service Quality on the Relationship between the Duration of Sports Club Existence and Satisfaction
Byon, Kevin⋅Iii, Thomas and 최영환(Young Hwan Choi)
한국사회체육학회지, vol. 46, (no. 1), pp. 462, 2011. | Journal Article
 
The effect of peripheral service quality on future attendance
Bako, Thomas and Byon, Kevin
Research Quarterly for Exercise and Sport, vol. 82, (no. 1), pp. A-78, 20110301. | Journal Article
 
The Fourth Circuit's application of the fair use doctrine in Bouchat v. Baltimore Ravens, Ltd. P'Ship
Baker, Thomas and Byon, Kevin
Sport Marketing Quarterly, vol. 20, (no. 2), pp. 112, 20110601. | Journal Article
2010
Development of a scale measuring destination image
Byon, Kevin K and Zhang, James
Marketing Intelligence & Planning, vol. 28, (no. 4), pp. 508-532, 2010. | Journal Article
 
Dimensions of general market demand associated with professional team sports
Byon, Kevin K and Connaughton, Daniel P
(no. 2), pp. 157, 2010. | Journal Article
 
Dimensions of general market demand associated with professional team sports: Development of a scale
Byon, Kevin K⋅Byon, Kevin K⋅Zhang, James⋅Zhang, James J⋅Connaughton, Daniel P and Connaughton, Daniel P
Sport Management Review, vol. 13, (no. 2), pp. 157, 2010. | Journal Article
 
Marketing murderball: the influence of spectator motivation factors on sports consumption behaviours of wheelchair rugby spectators
Byon, Kevin K⋅Cottingham, Michael and Carroll, Michael S
International Journal of Sports Marketing and Sponsorship, vol. 12, (no. 1), pp. 89, 2010-10-00. | Journal Article
 
Sport as a vehicle for socialization and maintenance of cultural identity
Allen, James⋅Allen, James⋅Drane, Dan D⋅Drane, Dan⋅Byon, Kevin⋅Byon, Kevin K⋅Mohn, Richard and Mohn, Richard S
Sport management review, vol. 13, (no. 4), pp. 434, 2010. | Journal Article