My overarching research interest involves exploring psychological and environmental variables affecting consumer behavior within sport marketing and sport tourism. Pursuant to this interest, my research has focused on examining how service quality, motivation, perceived value, constraints, destination image, and attachment interact with decision making strategies to influence consumption behavior in various contexts, including collegiate sport, professional sport, and disability sport. Second line of research is to contribute to the advancement of quantitative research methods in sport management field using my expertise in research design, measurement, and statistics.
- Sport marketing
- Sport service marketing
- Sport consumer behavior
- Sport tourism
- Measurement
Research Interests
- Sport consumer behavior
- Sport marketing
- Sport service marketing
- Sport tourism
- Measurement/Statistics
