142 Publications (Page 1 of 6)
2019
Advertising in Communications: Home Is Where the Scholars LiveRotfeld, Herbert JJournal of Advertising Education, vol. 23, (no. 1), pp. 53-59, May 2019.
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2014
The pragmatic importance of theory for marketing practiceRotfeld, Herbert JThe Journal of Consumer Marketing, vol. 31, (no. 4), pp. 322-327, 2014.
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2012
Adventures in misplaced theoriesRotfeld, Herbert JackAdvertising theory, pp. 562, 2012.
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2011
Ivan L. PrestonRichard, Jef Iven and Rotfeld, Herbert JackJournal of consumer affairs, vol. 45, (no. 2), pp. 174, 2011.
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Ivan L. Preston: 1931—2011Richards, Jef⋅Rotfeld, Herbert and Preston, IvanThe Journal of Consumer Affairs, vol. 45, (no. 2), pp. 174, 20110701.
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Parting Perspectives from an Aging Editor (& thanks for all the fish)Rotfeld, Herbert JJournal of Consumer Affairs, vol. 45, (no. 3), pp. 539-546, 2011.
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Researchers, scholars and IvanRotfeld, Herbert JackJournal of consumer affairs, vol. 45, (no. 2), pp. 364, 2011.
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Researchers, Scholars and IvanRotfeld, HerbertThe Journal of Consumer Affairs, vol. 45, (no. 2), pp. 364, 20110701.
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2010
Adventures in misplaced mentoringRotfeld, Herbert JackJournal of consumer affairs, vol. 44, (no. 1), pp. 269, 2010.
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Adventures in Misplaced MentoringRotfeld, HerbertThe Journal of Consumer Affairs, vol. 44, (no. 1), pp. 270, 20100401.
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A pessimist's simplistic historical perspective on the fourth wave of consumer protectionRotfeld, Herbert JackJournal of consumer affairs, vol. 44, (no. 2), pp. 429, 2010.
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Confusions, contexts, and foundations for understanding advertising regulation as related to the research of Jean J. BoddewynRotfeld, Herbert JackInternational studies of management and organization, vol. 40, (no. 4), pp. 103, 2010.
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Editors talkingRotfeld, Herbert JackJournal of consumer affairs, vol. 44, (no. 3), pp. 619, 2010.
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Editors TalkingRotfeld, HerbertThe Journal of Consumer Affairs, vol. 44, (no. 3), pp. 619, 20101001.
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IVAN PRESTON MEMORIESRotfeld, HerbertCommunicative Business, (no. 1), pp. 101, 20100101.
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2009
Health information consumers can't or don't want to useRotfeld, Herbert JackJournal of consumer affairs, vol. 43, (no. 2), pp. 377, 2009.
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Privacy crimes, annoyances and self-defeating business practicesRotfeld, Herbert JackJournal of consumer affairs, vol. 43, (no. 3), pp. 542, 2009.
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The advertising regulation and self-regulation issues ripped from the headlines with (sometimes missed) opportunities for disciplined multidisciplinary researchRotfeld, Herbert Jack and Taylor, Charles RJournal of advertising, vol. 38, (no. 4), pp. 14, 2009.
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The marketing myths and consumers' fear of marketingRotfeld, HerbertThe Journal of Consumer Marketing, vol. 26, (no. 5), pp. 309-310, 2009.
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2008
How Do You Know That?Rotfeld, HerbertThe Journal of Consumer Affairs, vol. 42, (no. 1), pp. 126, 20080401.
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Imitation as the sincerest form of ignoranceRotfeld, Herbert JackJournal of Consumer Marketing, vol. 25, (no. 4), pp. 255, 20080627.
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The largest segments that should not be served: higher education marketing serving the growing slacker segmentRotfeld, Herbert JackJournal of Consumer Marketing, vol. 25, (no. 6), pp. 380, 20080912.
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The Stealth Influence of Covert Marketing and Much Ado About What May Be NothingRotfeld, Herbert JJournal of Public Policy & Marketing, vol. 27, (no. 1), Spring 2008.
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2007
Is there a strategy behind buying advertising time and space?Rotfeld, Herbert JackJournal of Consumer Marketing, vol. 24, (no. 3), pp. 132, 20070508.
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Mistaking a marketing perspective for ethical analysis: when consumers can't know that they should wantRotfeld, Herbert JackJournal of Consumer Marketing, vol. 24, (no. 7), pp. 384, 20071106.
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