142 Publications (Page 4 of 6)
2002
Misplaced marketing Training book for the new store clerk: “Go and be charming!”Rotfeld, Herbert JackJournal of Consumer Marketing, vol. 19, (no. 3), pp. 187, 20020601.
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Slapping down dangerous informationRotfeld, Herbert JThe Journal of Consumer Affairs, vol. 36, (no. 1), pp. 127-130, Summer 2002.
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2001
Misplaced marketingRotfeld, Herbert JThe Journal of Consumer Marketing, vol. 18, (no. 4/5), pp. 389-391, 2001.
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Misplaced marketingRotfeld, HerbertThe Journal of Consumer Marketing, vol. 18, (no. 4/5), pp. 389-391, 2001.
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Misplaced marketingRotfeld, HerbertThe Journal of Consumer Marketing, vol. 18, (no. 4/5), pp. 389, 20010610.
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Misplaced marketingRotfeld, Herbert JackJournal of Consumer Marketing, vol. 18, (no. 2), pp. 101, 2001-04-01.
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Misplaced marketing: a service economy whose employees say "customer service is not my job!"Rotfeld, HerbertJournal of Consumer Marketing, vol. 18, (no. 2-3), pp. 99, 20010301.
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Misplaced marketing Imagine the television commercial: “No stems, no seeds that you don’t need, Baja Gold’s a real smooth weed”Rotfeld, Herbert JackJournal of Consumer Marketing, vol. 18, (no. 5), pp. 391, 20010901.
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Wham! Spam! and direct misplaced marketingRotfeld, Herb(pp. 3-4). Jul 2001
Wham! Spam! and direct misplaced marketingRotfeld, Herbert JStrategic Direction, vol. 17, (no. 7), pp. 3-4, Jul 2001.
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2000
Misplaced marketingRotfeld, HerbertJournal of Consumer Marketing, vol. 17, (no. 4-5), pp. 384, 20000701.
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Misplaced marketing “Dumbth” adventures in retailingRotfeld, Herbert JackJournal of Consumer Marketing, vol. 17, (no. 5), pp. 386, 20000901.
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Misplaced marketing Meanwhile, at the service desk: “Hello!Is anyone here?”Rotfeld, Herbert JackJournal of Consumer Marketing, vol. 17, (no. 7), pp. 575, 20001201.
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1999
Commentary: wham! spam! and direct misplaced marketingRotfeld, HerbertJournal of Consumer Marketing, vol. 16, (no. 1), pp. 7, 19990101.
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Misplaced marketingRotfeld, Herbert JackJournal of Consumer Marketing, vol. 16, (no. 5), pp. 417, 19991001.
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Misplaced marketing commentary: misplaced marketing of product "life" after saleRotfeld, HerbertJournal of Consumer Marketing, vol. 16, (no. 4-5), pp. 312, 19990701.
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Misplaced marketing commentary: social marketing and myths of appeals to fearRotfeld, HerbertJournal of Consumer Marketing, vol. 16, (no. 2), pp. 119, 19990301.
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Misplaced marketing: when marketing misplaces the benefits fo educationRotfeld, HerbertJournal of Consumer Marketing, vol. 16, (no. 4-5), pp. 415, 19990701.
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Misplaced marketing When marketing misplaces the benefits of educationRotfeld, Herbert(pp. 415-417). 1999
1998
Commentary: misplaced marketing - when consumers or society are not satisfiedRotfeld, HerbertJournal of Consumer Marketing, vol. 15, (no. 6), pp. 523, 19981101.
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Media managers mustn't allow ads that mislead consumersRotfeld, HerbertMarketing News, vol. 32, (no. 6), pp. 14, 19980316.
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Public broadcasting should not seek the largest audienceRotfeld, HerbertMarketing News, vol. 32, (no. 4), pp. 15, 19980216.
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Remember strategy when buying specialty advertising productsRotfeld, HerbertMarketing News, vol. 32, (no. 2), pp. 16, 19980119.
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Selling Sin:981D. Kirk Davidson. Selling Sin: The Marketing of Socially Unacceptable Products. Westport, CT: Quorum Books 1996. 240 pp $59.95Rotfeld, Herbert JJournal of Consumer Marketing, vol. 15, (no. 1), pp. 80, 1998-02-00.
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1997
Motto for good service: Action more important than wordsRotfeld, HerbertMarketing News, vol. 31, (no. 19), pp. 23, 19970915.
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