142 Publications (Page 2 of 6)
2007
Mistaking demographic segments for people: another source of customer abuseRotfeld, Herbert JackJournal of Consumer Marketing, vol. 24, (no. 6), pp. 333, 20070918.
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Theory, Data, Interpretations, and More TheoryRotfeld, HerbertThe Journal of Consumer Affairs, vol. 41, (no. 2), pp. 379, 20071201.
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Toward a Pragmatic Understanding of the Advertising and Public Policy LiteratureRotfeld, Herbert J and Stafford, Marla RJournal of Current Issues and Research in Advertising, vol. 29, (no. 1), pp. 67-80, Spring 2007.
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2006
CREATIVITY RESEARCH IN ADVERTISINGSasser, Sheila⋅Stewart, David⋅Cheng, Yan⋅Wan, Heather⋅Bergh, Bruce⋅Stuhlfaut, Mark⋅Cannon, Hugh⋅Riordan, Edward⋅Ghanimi, Ziad⋅Cornell, Lisa⋅Sutherland, John⋅Abernethy, Avery⋅West, Douglas⋅Stiles, Janine⋅Rotfeld, Herbert⋅Till, Brian⋅Holmes, John⋅Kilgour, Mark⋅Koslow, Scott and Herzog, OmriAmerican Academy of Advertising. Conference. Proceedings (Online), pp. 1, 20060101.
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Movie theaters' suicide‐by‐advertising with income from abusing customersRotfeld, Herbert JackJournal of Consumer Marketing, vol. 23, (no. 7), pp. 482, 20061201.
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PRAGMATISM AND REALITIES FOR UNDERSTANDING THE ADVERTISING AND PUBLIC POLICY LITERATURERotfeld, Herbert⋅Rotfeld, Herbert⋅Stafford, Marla and Stafford, MarlaAmerican Academy of Advertising. Conference. Proceedings (Online), pp. 209, 20060101.
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Understanding advertising clutter and the real solution to declining audience attention to mass media commercial messagesRotfeld, Herbert JackJournal of Consumer Marketing, vol. 23, (no. 4), pp. 181, 20060601.
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2005
And a comedian shall show journalists the wayRotfeld, Herbert JackJournal of Consumer Marketing, vol. 22, (no. 3), pp. 120, 20050501.
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A snapshot or a painting? Metaphors, myths, misuses and misunderstandings of marketing research information by journalists and other people who should know betterRotfeld, Herbert JackJournal of Consumer Marketing, vol. 22, (no. 1), pp. 5, 20050101.
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For the drugs we needRotfeld, HerbertJournal of Consumer Marketing, vol. 22, (no. 2), pp. 365, 20050201.
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Holding media responsible for deceptive weight-loss advertisingGalloway, Chester⋅Rotfeld, Herbert and Richards, JefWest Virginia Law Review, vol. 107, (no. 2), pp. 353, 20050101.
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The cynical use of marketing to the unwitting consumerRotfeld, Herbert JackJournal of Consumer Marketing, vol. 22, (no. 2), pp. 61, 20050301.
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Consumers, People, and KimRotfeld, HerbertThe Journal of Consumer Affairs, vol. 38, (no. 2), pp. 358, 20041201.
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Do-not-call as the US Government's improvement to telemarketing efficiencyRotfeld, Herbert JJournal of Consumer Marketing, vol. 21, (no. 4), pp. 242-244, 2004.
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Endowed faculty chairs are a waste of money (except mine)Rotfeld, Herbert JThe Journal of Consumer Marketing, vol. 21, (no. 2/3), pp. 94-96, 2004.
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Endowed faculty chairs are a waste of money (except mine)Rotfeld, Herbert(pp. 94-96). 2004
Endowed faculty chairs are a waste of money (except mine)Rotfeld, Herbert JJournal of Consumer Marketing, vol. 21, (no. 2), pp. 94-96, 2004.
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Misplaced marketing: Do-not-call as the US Government's improvement to telemarketing efficiencyRotfeld, Herbert JThe Journal of Consumer Marketing, vol. 21, (no. 4/5), pp. 242-244, 2004.
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2003
Convenient Abusive ResearchRotfeld, Herbert JThe Journal of Consumer Affairs, vol. 37, (no. 1), pp. 191-194, Summer 2003.
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Convenient Abusive ResearchRotfeld, Herbert JackJournal of Consumer Affairs, vol. 37, (no. 1), pp. 194, Summer 2003.
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Desires Versus the Reality of Self-RegulationRotfeld, Herbert JThe Journal of Consumer Affairs, vol. 37, (no. 2), pp. 424-427, Winter 2003.
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Misplaced marketingRotfeld, Herbert JThe Journal of Consumer Marketing, vol. 20, (no. 4/5), pp. 291-293, 2003.
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Misplaced marketingRotfeld, HerbertThe Journal of Consumer Marketing, vol. 20, (no. 2/3), pp. 189, 2003.
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Misplaced marketingRotfeld, HerbertThe Journal of Consumer Marketing, vol. 20, (no. 4/5), pp. 291, 20030610.
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