142 Publications (Page 6 of 6)
1983
REGULATION OF THE FREE‐ADVERTISING AND THE FIRST AMENDMENT
Rotfeld, Herbert J
Review of Policy Research, vol. 2, (no. 3), pp. 483, February 1983. | Journal Article
1982
Effect of Age of Models in Print Ads on Evaluation of Product and Sponsor
Rotfeld, Herbert J⋅Reid, Leonard N and Wilcox, Gary B
Journalism & Mass Communication Quarterly, vol. 59, (no. 3), pp. 381, 19820900. | Journal Article
 
How Researchers Respond to Replication Requests
Reid, Leonard⋅Reid, Leonard N⋅Rotfeld, Herbert J⋅Rotfeld, Herbert⋅Wimmer, Roger D and Wimmer, Roger
Journal of Consumer Research, vol. 9, (no. 2), pp. 216, 19820901. | Journal Article
 
Regulation of the Free - Advertising and the First Amendment
Rotfeld, Herbert
Policy Studies Review, vol. 2, (no. 3), pp. 474, 19820101. | Journal Article
 
The Compatibility of Advertising Regulation and the First Amendment - Another View
Rotfeld, Herbert J
Journal of Marketing & Public Policy, vol. 1, pp. 139, 1982. | Journal Article
 
The Federal Trade Commission Since 1970: Economic Regulation and Bureaucratic
Rotfeld, Herbert
Journal of Advertising (pre-1986), vol. 11, (no. 2), pp. 47, 19820101. | Journal Article
1981
How Informative are Ads on Children's TV Shows?
Reid, Leonard N and Rotfeld, Herbert J
Journalism & Mass Communication Quarterly, vol. 58, (no. 1), pp. 111, 19810300. | Journal Article
 
Puffery vs. Fact Claims-Really Different?
Rotfeld, Herbert J and Rotzoll, Kim B
Current Issues and Research in Advertising, vol. 4, (no. 1), pp. 103, 3/1/1981. | Journal Article
 
The Potential Impact of Research on Advertising Law ... the Case of Puffery
Rotfeld, Herbert and Preston, Ivan
Journal of Advertising Research, vol. 21, (no. 2), pp. 9, 19810401. | Journal Article
1980
Is Advertising Puffery Believed?
Rotfeld, Herbert J and Rotzoll, Kim B
Journal of Advertising, vol. 9, (no. 3), pp. 45, 10/1/1980. | Journal Article
1979
Potential Secondary Effects of Regulating Children's Television Advertising
Rotfeld, Herbert J⋅Rotfeld, Herbert J⋅Reid, Leonard N and Reid, Leonard N
Journal of Advertising, vol. 8, (no. 1), pp. 14, 3/1/1979. | Journal Article
1978
ADVERTISING DECEPTION, CONSUMER RESEARCH AND PUFFERY: AN INQUIRY INTO PUFFERY'S POWER AND POTENTIAL TO MISLEAD CONSUMERS (Dissertation)
Rotfeld, Herbert J (1978).
1977
Advertiser supplied message research
Rotfeld, Herbert J and Reid, Leonard N
Journal of consumer affairs, vol. 11, (no. 1), pp. 134, 1977. | Journal Article
 
Advertiser Supplied Message Research: Extending the Advertising Substantiation Program
ROTFELD, HERBERT J⋅Rotfeld, Herbert⋅REID, LEONARD and Reid, Leonard N
The Journal of Consumer Affairs, vol. 11, (no. 1), pp. 134, 19770701. | Journal Article
1976
Advertising and product quality
Rotfeld, Herbert J and Rotzoll, Kim B
Journal of consumer affairs, vol. 10, (no. 1), pp. 47, 1976. | Journal Article
 
Advertising and Product Quality: Are Heavily Advertised Products Better?
Rotfeld, Herbert and ROTZOLL, KIM
The Journal of Consumer Affairs, vol. 10, (no. 1), pp. 47, 19760701. | Journal Article
 
Toward an Associative Model of Advertising Creativity
Reid, Leonard N⋅Reid, Leonard N⋅Rotfeld, Herbert J and Rotfeld, Herbert J
Journal of Advertising, vol. 5, (no. 4), pp. 29, 12/1/1976. | Journal Article