63 Publications (Page 3 of 3)
1991
Une comparaison franco-allemande de l'adhésion aux valeurs personnelles
Valette-Florence, Pierre⋅Grunert, Suzanne C⋅Grunert, Klaus G and Beatty, Sharon E
Recherche et Applications en Marketing, vol. 6, (no. 3), pp. 5-16,18-20,117, 1991. | Journal Article
1990
Celebrity Spokesperson and Brand Congruence: An Assessment of Recall and Affect
Misra, Shekhar and Beatty, Sharon E
Journal of Business Research, vol. 21, (no. 2), pp. 159, Sep 1990. | Journal Article
 
Why People Buy
Beatty, Sharon E
Journal of the Academy of Marketing Science, vol. 18, (no. 3), pp. 254, 1990. | Journal Article
1989
Cross-Cultural Research on Consumer Values
Grunert, Klaus⋅Grunert, Susanne C and Beatty, Sharon E
Marketing and Research Today, vol. 17, (no. 1), pp. 30, Feb 1989. | Journal Article
 
Subliminal Stimulation: Some New Data And Interpretation
Beatty, Sharon E and Hawkins, Del I
Journal of Advertising, vol. 18, (no. 3), pp. 4, 1989. | Journal Article
1988
Alternative Hierarchies of the Attitude-Behavior Relationship: The Impact of Brand Commitment and Habit
Beatty, Sharon E⋅Beatty, Sharon⋅Kahle, Lynn and Kahle, Lynn R
Academy of Marketing Science. Journal, vol. 16, (no. 2), pp. 1, Summer 1988. | Journal Article
 
An Exploratory Study Of Organizational Values With A Focus
Beatty, Sharon E
Journal of Retailing, vol. 64, (no. 4), pp. 405, Winter 1988. | Journal Article
 
The Involvement-Commitment Model: Theory and Implications
Beatty, Sharon E⋅Beatty, Sharon E⋅Homer, Pamela M⋅Homer, Pamela⋅Kahle, Lynn R and Kahle, Lynn R
Journal of Business Research, vol. 16, (no. 2), pp. 149, Mar 1988. | Journal Article
1987
Cognitive consequences of legislating postpurchase behavior: growing up with the bottle bill
Kahle, L. R⋅Kahle, Lynn R⋅Beatty, Sharon E and Beatty, Sharon E
Journal of Applied Social Psychology, vol. 17, (no. Sep 87), pp. 828-43, 1987. | Journal Article
 
External Search Effort: An Investigation Across Several Product Categories
Beatty, Sharon E and Smith, Scott M
Journal of Consumer Research, vol. 14, (no. 1), pp. 83, Jun 1987. | Journal Article
 
Shared Organizational Values: Measurement and Impact upon Strategic Marketing Implementation
Badovick, Gordon J and Beatty, Sharon E
Academy of Marketing Science. Journal, vol. 15, (no. 1), pp. 19, Spring 1987. | Journal Article
1986
Alternative Measurement Approaches to Consumer Values: The List of Values (LOV) and Values and Life Style (VALS)
Kahle, Lynn R⋅Kahle, Lynn⋅Beatty, Sharon E⋅Beatty, Sharon⋅Homer, Pamela and Homer, Pamela M
Journal of Consumer Research, vol. 13, (no. 3), pp. 405, Dec 1986. | Journal Article
1985
Alternative Measurement Approaches to Consumer Values: The List of Values and the Rokeach Value Survey
Beatty, Sharon E⋅Beatty, Sharon E⋅Kahle, Lynn R⋅Kahle, Lynn R⋅Homer, Pamela⋅Homer, Pamela M⋅Misra, Shekhar and Misra, Shekhar
Psychology & Marketing (pre-1986), vol. 2, (no. 3), Fall 1985. | Journal Article