13 Publications
2014
DIFFERENTIAL MEDIATING EFFECTS OF RADICAL AND INCREMENTAL INNOVATION ON MARKET ORIENTATION-PERFORMANCE RELATIONSHIP: A META-ANALYSIS
Chang, Woojung⋅Franke, George R⋅Butler, Timothy D⋅Musgrove, Carolyn F and Ellinger, Alexander E
Journal of Marketing Theory and Practice, vol. 22, (no. 3), pp. 235-249, Summer 2014. | Journal Article
2013
MEASURING CONSUMER DEVOTION: ANTECEDENTS AND CONSEQUENCES OF PASSIONATE CONSUMER BEHAVIOR
Ortiz, Mandy H⋅Reynolds, Kristy E and Franke, George R
Journal of Marketing Theory and Practice, vol. 21, (no. 1), pp. 7-29, Winter 2013. | Journal Article
2012
Print advertising: Executional factors and the RPB Grid
Huhmann, Bruce A⋅Franke, George R and Mothersbaugh, David L
Journal of Business Research, vol. 65, (no. 6), Jun 2012. | Journal Article
2008
ANTECEDENTS AND CONSEQUENCES OF FRONTLINE SERVICE EMPLOYEE COMMITMENT TO SERVICE QUALITY
Elmadag, Ayse B⋅Elmadaǧ, A.B.⋅Ellinger, Alexander E⋅Ellinger, A.E.⋅Franke, George R and Franke, G.R.
Journal of Marketing Theory and Practice, vol. 16, (no. 2), pp. 95-110, Spring 2008. | Journal Article
2004
Information Content and Consumer Readership of Print Ads: A Comparison of Search and Experience Products
Franke, George R⋅Huhmann, Bruce A and Mothersbaugh, David L
Academy of Marketing Science. Journal, vol. 32, (no. 1), pp. 20-31, Winter 2004. | Journal Article
2002
Combinatory and Separative Effects of Rhetorical Figures on Consumers' Effort and Focus in Ad Processing
Mothersbaugh, David L⋅Huhmann, Bruce A and Franke, George R
The Journal of Consumer Research, vol. 28, (no. 4), pp. 589-602, 2002. | Journal Article
 
Rhetorical figures in headings and their effect on text processing: The moderating role of information relevance and text length
Huhmann, Bruce A⋅Mothersbaugh, David L and Franke, George R
IEEE Transactions on Professional Communication, vol. 45, (no. 3), pp. 157-169, Sep 2002. | Journal Article
2001
Appraising AE performance appraisals
Franke, George R⋅Murphy, John H and Nadler, Steven S
American Marketing Association. Conference Proceedings, vol. 12, pp. 170, 2001. | Journal Article
2000
The generalizability of ethical perceptions
Franke, George R
American Marketing Association. Conference Proceedings, vol. 11, pp. 217, 2000. | Journal Article
1999
Appeals in Korean magazine advertising: A content analysis and cross-cultural comparison
Jeon, Woochang⋅Franke, George R⋅Huhmann, Bruce A and Phelps, Joseph E
Asia Pacific Journal of Management, vol. 16, (no. 2), pp. 249, Aug 1999. | Journal Article
 
The consistency of individuals' ethical perceptions: A meta-analysis
Franke, George R
American Marketing Association. Conference Proceedings, vol. 10, pp. 112, 1999. | Journal Article
1997
Gender differences in ethical perceptions of business practices: a social role theory perspective.
Franke, George R⋅Crown, D F and Spake, D F
The Journal of applied psychology, vol. 82, (no. 6), pp. 920-34, 1997/Dec. | Journal Article
1996
The information content of advertising: A meta-analysis
Abernethy, Avery M and Franke, George R
Journal of Advertising, vol. 25, (no. 2), pp. 1, Summer 1996. | Journal Article