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Focus and current research: Advertising, marketing and public policy, business ethics, measurement and research methods, promotion management, e-commerce strategy.
CB, Marketing, Culverhouse College of Business, University of Alabama
Reese Phifer Fellow, Department of Marketing, Culverhouse College of Business, University of Alabama
Professor, Department of Marketing, Culverhouse College of Business, University of Alabama
Professor, Ph.D. Program in Marketing, Department of Marketing, Culverhouse College of Business, University of Alabama
Reese Phifer Fellow, Ph.D. Program in Marketing, Department of Marketing, Culverhouse College of Business, University of Alabama
