32 Publications (Page 1 of 2)
2022
Trust Propensity Across Cultures: The Role of Collectivism
Westjohn, Stanford A.⋅Magnusson, Peter⋅Franke, George R. and Peng, Yi
Journal of International Marketing, vol. 30, pp. 1–17. | Journal Article
2021
Acting on anger: Cultural value moderators of the effects of consumer animosity
Westjohn, Stanford A⋅Westjohn, Stanford A⋅Magnusson, Peter⋅Magnusson, Peter⋅Peng, Yi and Peng, Yi
Journal of International Business Studies, vol. 52, (no. 8), pp. 1591-1615, Oct 2021. | Journal Article
 
-Book chapter-
Magnusson, Peter and Westjohn, Stanford A.
In The effects of stereotyping on placecountry image perceptions. (pp. 174–191). Edward Elgar Publishing. 2021
 
Vicarious animosity: Taking sides on provocative issues
Zdravkovic, Srdan⋅Magnusson, Peter⋅Miocevic, Dario and Westjohn, Stanford A.
Journal of Business Research, vol. 124, pp. 77–85. | Journal Article
2019
Acting on anger: Cultural value moderators of the effects of consumer animosity
Journal of International Business Studies. | Journal Article
 
Advancing global consumer culture research
International Marketing Review. | Journal Article
 
Beyond country image favorability: How brand positioning via country personality stereotypes enhances brand evaluations
Magnusson, Peter⋅Westjohn, Stanford A and Sirianni, Nancy J
Journal of International Business Studies. | Journal Article
 
Conceptualizing and operationalizing local and global cultural identities: a comment
Westjohn, Stanford A and Magnusson, Peter
International Marketing Review. | Journal Article
2017
Eastern versus Western Culture Pricing Strategy: Superstition, Lucky Numbers, and Localization
Journal of International Marketing. | Journal Article
 
Export Performance: A Focus on Discretionary Adaptation
Journal of International Marketing. | Journal Article
2016
The Influence of Regulatory Focus on Global Consumption Orientation and Preference for Global Versus Local Consumer Culture Positioning
Westjohn, Stanford A.⋅Arnold, Mark J.⋅Magnusson, Peter and Reynolds, Kristy
Journal of International Marketing, vol. 24, pp. 22--39. | Journal Article
2015
An examination of the interplay between corporate social responsibility, the brand's home country, and consumer global identification
Magnusson, Peter⋅Westjohn, Stanford A. and Zdravkovic, Srdan
International Marketing Review, vol. 32, pp. 663--685. | Journal Article
 
Does the Value of Global Brands Apply to Both Foreign and Domestic-Based Global Brands?
Westjohn, Stanford A.⋅Magnusson, Peter and Zhou, Joyce X.
(pp. 267--286). Emerald
 
The Difference Between Brand Origin Knowledge and Brand Origin Perception: An Examination of Country-of-Origin Effects in the {LCD} {TV} Industry
Magnusson, Peter⋅Westjohn, Stanford A. and Zdravkovic, Srdan
(pp. 94--94). Springer Science $\mathplus$ Business Media
2014
The influence of national cultural values on the use of rewards alignment to improve sales collaboration
Magnusson, Peter⋅Peterson, Robert and Westjohn, Stanford A.
International Marketing Review, vol. 31, pp. 30--50. | Journal Article
 
The Spillover Effects of Prototype Brand Transgressions on Country Image and Related Brands
Magnusson, Peter⋅Krishnan, Vijaykumar⋅Westjohn, Stanford A and Zdravkovic, Srdan
Journal of International Marketing, vol. 22, (no. 1), Mar 2014. | Journal Article
2013
The Role of Cultural Intelligence in Marketing Adaptation and Export Performance
Magnusson, Peter⋅Westjohn, Stanford A⋅Semenov, Alexey V⋅Randrianasolo, Arilova A and Zdravkovic, Srdan
Journal of International Marketing, vol. 21, (no. 4), Dec 2013. | Journal Article
2012
Anthropomorphism and Allegory in Advertising Across Cultures: Effects on Memory and Persuasion
Gelbrich, Katja⋅Gathke, Daniel and Westjohn, Stanford A.
{JEM}, vol. 21, pp. 174--192. | Journal Article
 
Effectiveness of Absurdity in Advertising Across Cultures
Gelbrich, Katja⋅Gäthke, Daniel and Westjohn, Stanford A
Journal of Promotion Management, vol. 18, (no. 4), 2012. | Journal Article
 
Environmental Dynamics and First-mover Advantages in Emerging Markets
Marketing Management Journal. | Journal Article
 
Responsiveness to Global and Local Consumer Culture Positioning: A Personality and Collective Identity Perspective
Westjohn, Stanford A⋅Singh, Nitish and Magnusson, Peter
Journal of International Marketing, vol. 20, (no. 1), Mar 2012. | Journal Article
2011
Further clarification on how perceived brand origin affects brand attitude
Magnusson, Peter⋅Westjohn, Stanford A and Zdravkovic, Srdan
International Marketing Review, vol. 28, (no. 5), pp. 497-507, 2011. | Journal Article
 
{\textquotedblleft}What? I thought Samsung was Japanese{\textquotedblright}: accurate or not, perceived country of origin matters
Magnusson, Peter⋅Westjohn, Stanford A. and Zdravkovic, Srdan
International Marketing Review, vol. 28, pp. 454--472. | Journal Article
 
"What? I thought Samsung was Japanese": accurate or not, perceived country of origin matters
Magnusson, Peter⋅Westjohn, Stanford A and Zdravkovic, Srdan
International Marketing Review, vol. 28, (no. 5), pp. 454-472, 2011. | Journal Article
2010
Stages of Market Development. Wiley International Encyclopedia of Marketing
Westjohn, Stanford