32 Publications (Page 2 of 2)
2009
Global Sourcing Strategy and Performance of Knowledge-Intensive Business Services: A Two-Stage Strategic Fit Model
Murray, Janet Y⋅Kotabe, Masaaki and Westjohn, Stanford A
Journal of International Marketing, vol. 17, (no. 4), Dec 2009. | Journal Article
 
Order-of-Entry Effects for Service Firms in Developing Markets: An Examination of Multinational Advertising Agencies
Magnusson, Peter⋅Westjohn, Stanford A and Boggs, David J
Journal of International Marketing, vol. 17, pp. 23--41. | Journal Article
 
Technology readiness and usage: a global-identity perspective
Westjohn, Stanford A.⋅Westjohn, Stanford A⋅Arnold, Mark J⋅Arnold, Mark J.⋅Magnusson, Peter⋅Magnusson, Peter⋅Zdravkovic, Srdan⋅Zdravkovic, Srdan⋅Zhou, Joyce X and Zhou, Joyce Xin
J. of the Acad. Mark. Sci., vol. 37, pp. 250--265. | Journal Article
2008
Breaking through the cultural clutter
Magnusson, Peter⋅Wilson, Rick T⋅Zdravkovic, Srdan⋅Xin, Zhou J and Westjohn, Stanford A
International Marketing Review, vol. 25, (no. 2), pp. 183-201, 2008. | Journal Article
2007
THE EFFECT OF CONSUMERS' CORE SELF-EVALUATIONS ON CUSTOMER SATISFACTION AND DISSATISFACTION
Westjohn, Stanford A and Arnold, Mark
American Marketing Association. Conference Proceedings, vol. 18, Summer 2007. | Journal Article
n.d.no date or unknown
Is There a Country-of-Origin Theory?
Magnusson, Peter and Westjohn, Stanford A.
Edward Elgar Publishing
 
Theory of the Global Consumer
Westjohn, Stanford A. and Magnusson, Peter
Edward Elgar Publishing