Expertise

Expertise:

  • Business, Marketing.

Focus and Current Research:

  • Country of origin marketing
  • International Market Selection Analysis
  • International Marketing Strategy Adaptation
  • Export Marketing.

His research specializes in the areas of international marketing strategy and international consumer behavior, with a particular interest in the influence of culture and institutional factors on cross-cultural differences in consumer behavior and international marketing strategy.

Keywords: International Marketing, Global Marketing Strategy, Country of Origin Effects, International Consumer Behavior.

Communities
Marketing, Management
Degrees
PhD, Saint Louis University, Marketing and International Business
MBA, Indiana State University
BS, Indiana State University