9 Publications
2015
An examination of the interplay between corporate social responsibility, the brand's home country, and consumer global identification
Magnusson, Peter⋅Westjohn, Stanford A. and Zdravkovic, Srdan
International Marketing Review, vol. 32, pp. 663--685. | Journal Article
 
Beyond anger: A deeper look at consumer animosity
Harmeling, Colleen⋅Magnusson, Peter and Singh, Nitish
Journal of International Business Studies, vol. 46, (no. 6), pp. 676-693, Aug 2015. | Journal Article
2014
A Process-Based Explanation of the Psychic Distance Paradox: Evidence from Global Virtual Teams
Magnusson, Peter⋅Schuster, Anja and Taras, Vas
Management International Review, vol. 54, (no. 3), pp. 283-306, Jun 2014. | Journal Article
 
The influence of national cultural values on the use of rewards alignment to improve sales collaboration
Magnusson, Peter⋅Peterson, Robert and Westjohn, Stanford A.
International Marketing Review, vol. 31, pp. 30--50. | Journal Article
2011
Further clarification on how perceived brand origin affects brand attitude
Magnusson, Peter⋅Westjohn, Stanford A and Zdravkovic, Srdan
International Marketing Review, vol. 28, (no. 5), pp. 497-507, 2011. | Journal Article
 
"What? I thought Samsung was Japanese": accurate or not, perceived country of origin matters
Magnusson, Peter⋅Westjohn, Stanford A and Zdravkovic, Srdan
International Marketing Review, vol. 28, (no. 5), pp. 454-472, 2011. | Journal Article
2009
Technology readiness and usage: a global-identity perspective
Westjohn, Stanford A.⋅Westjohn, Stanford A⋅Arnold, Mark J⋅Arnold, Mark J.⋅Magnusson, Peter⋅Magnusson, Peter⋅Zdravkovic, Srdan⋅Zdravkovic, Srdan⋅Zhou, Joyce X and Zhou, Joyce Xin
J. of the Acad. Mark. Sci., vol. 37, pp. 250--265. | Journal Article
2008
Breaking through the cultural clutter
Magnusson, Peter⋅Wilson, Rick T⋅Zdravkovic, Srdan⋅Xin, Zhou J and Westjohn, Stanford A
International Marketing Review, vol. 25, (no. 2), pp. 183-201, 2008. | Journal Article
 
Value in use through service experience
Sandström, Sara⋅Edvardsson, Bo å⋅Kristensson, Per and Magnusson, Peter
Managing Service Quality, vol. 18, (no. 2), pp. 112-126, 2008. | Journal Article