40 Publications (Page 1 of 2)
2009
Toward a theory of repeat purchase drivers for consumer servicesPaul, Michael⋅Hennig-Thurau, Thorsten⋅Hennig-thurau, Thorsten⋅Gremler, Dwayne D⋅Gwinner, Kevin P and Wiertz, CarolineAcademy of Marketing Science. Journal, vol. 37, (no. 2), Jun 2009.
| Journal Article
2008
The Impact of Brand Cohesiveness and Sport Identification on Brand Fit in a Sponsorship ContextGwinner, Kevin P and Bennett, GreciciJournal of Sport Management, vol. 22, (no. 4), Jul 2008.
| Journal Article
2007
Unique educational methods to improve the veterinary employment selection process for rural mixed-animal practices.White, Brad J⋅Gwinner, Kevin P⋅Andrus, David M and Prince, J BJournal of veterinary medical education, vol. 34, (no. 4), pp. 517-23, 2007.
| Journal Article
2006
Academic food-supply veterinarians: future demand and likely shortages.Bruce Prince, J⋅Andrus, David M and Gwinner, Kevin PJournal of veterinary medical education, vol. 33, (no. 4), pp. 517-24, 2006.
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Attracting students into careers in food supply veterinary medicine.Gwinner, Kevin P⋅Prince, J. B and Andrus, David MJournal of the American Veterinary Medical Association, vol. 228, (no. 11), pp. 1693-704, 2006/Jun/1.
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Future demand, probable shortages, and strategies for creating a better future in food supply veterinary medicine.Prince, J. B⋅Andrus, David M and Gwinner, Kevin PJournal of the American Veterinary Medical Association, vol. 229, (no. 1), pp. 57-69, 2006/Jul/1.
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Importance-performance analysis of food-supply veterinary medicine career commitment.Gwinner, Kevin P⋅Andrus, David M and Prince, BruceJournal of veterinary medical education, vol. 33, (no. 4), pp. 525-9, 2006.
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Job satisfaction, changes in occupational area, and commitment to a career in food supply veterinary medicine.Andrus, David M⋅Gwinner, Kevin P and Prince, J. BJournal of the American Veterinary Medical Association, vol. 228, (no. 12), pp. 1884-93, 2006/Jun/15.
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TOWARD A MEANS-END THEORY OF SERVICE RELATIONSHIPS: LINKING RELATIONSHIP-DRiVING BENEFITS WITH SERVICE ATTRIBUTES AND MOTIVATIONAL VALUESPaul, Michael⋅Hennig Thurau, Thorsten⋅Gremler, Dwayne D⋅Gwinner, Kevin P and Wiertz, CarolineAmerican Marketing Association. Conference Proceedings, vol. 17, pp. 39, Summer 2006.
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Work conditions, job preparation, and placement strategies for food-animal veterinarians.Andrus, David M⋅Prince, J B and Gwinner, Kevin PJournal of veterinary medical education, vol. 33, (no. 4), pp. 509-16, 2006.
| Journal Article
2004
Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet?Hennig Thurau, Thorsten⋅Gwinner, Kevin P⋅Walsh, Gianfranco and Gremler, Dwayne DJournal of Interactive Marketing, vol. 18, (no. 1), pp. 38, Winter 2004.
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EXAMINING THE KNOWLEDGE STRUCTURE AND PERFORMANCE LINK AMONG FRONT-LINE SERVICE PROVIDERSGwinner, Kevin P and Gremler, Dwayne DAmerican Marketing Association. Conference Proceedings, vol. 15, pp. 317-318, 2004.
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The impact of customer participation and service expectation on Locus attributions following service failureYen, HsiuJu R⋅Gwinner, Kevin P and Su, WanruInternational Journal of Service Industry Management, vol. 15, (no. 1), pp. 7-26, 2004.
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What makes mavens tick? Exploring the motives of market mavens' initiation of information diffusionWalsh, Gianfranco⋅Gwinner, Kevin and Swanson, ScottJournal of Consumer Marketing, vol. 21, (no. 2), pp. 109-122, 2004.
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What makes mavens tick? Exploring the motives of market mavens' initiation of information diffusionWalsh, Gianfranco⋅Gwinner, Kevin P and Swanson, ScottThe Journal of Consumer Marketing, vol. 21, (no. 2/3), pp. 109-122, 2004.
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2003
A model of fan identification: antecedents and sponsorship outcomesGwinner, Kevin and Swanson, ScottJournal of Services Marketing, vol. 17, (no. 3), pp. 275-294, 2003.
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A model of fan identification: Antecedents and sponsorship outcomesGwinner, Kevin P and Swanson, ScottThe Journal of Services Marketing, vol. 17, (no. 2/3), pp. 275, 2003.
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Internet retail customer loyalty: the mediating role of relational benefitsYen, Hsiu J and Gwinner, Kevin PInternational Journal of Service Industry Management, vol. 14, (no. 5), pp. 483-500, 2003.
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Managing service relationships in a global economy: Refining and extending the concept of customer relational benefitsHennig Thurau, Thorsten⋅Gwinner, Kevin P and Gremler, Dwayne DAmerican Marketing Association. Conference Proceedings, vol. 14, pp. 152-153, 2003.
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Motivations of College Student Game Attendance and Word-of-Mouth Behavior: The Impact of Gender DifferencesSwanson, Scott⋅Gwinner, Kevin⋅Larson, Brian V and Janda, S.Sport Marketing Quarterly, vol. 12, (no. 13), pp. 151-162, 2003.
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2002
Consumer perceptions of Internet retail service qualityJanda, Swinder⋅Trocchia, Philip J and Gwinner, KevinInternational Journal of Service Industry Management, vol. 13, (no. 5), pp. 412-431, 2002.
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Developing a scale to measure internet service quality: An exploratory studyJanda, Swinder⋅Trocchia, Philip J⋅Gwinner, Kevin P and Guries, EricaAmerican Marketing Association. Conference Proceedings, vol. 13, pp. 214, 2002.
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The sports marketing curriculum: An overview of sports marketing syllabiSwanson, Scott and Gwinner, Kevin PAmerican Marketing Association. Conference Proceedings, vol. 13, pp. 21, 2002.
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