Expertise

Dr. Gwinner's main research stream focuses on improving and managing the performance of front-line, customer-contact employees. Specifically, he is examining issues dealing with the real-time interaction between front-line service employees and consumers.

A secondary research interest involves sports marketing issues. To date, Gwinner's research and publications on this topic have focused on understanding the brand image implications of sporting event sponsorship.

Current Research & Consulting Projects

  • Does Sponsorship Elicit Gratitude from Sport Spectators: The Mediating Role of Sponsor Motivation
  • Drivers and Consequences of Customer Relationship Benefits: A Meta-Analysis

Areas of Teaching

  • Marketing management, MBA, marketing strategy, services marketing, sports marketing

 

Past Affiliations

Department Head, Marketing Department, College of Business Administration, Kansas State University

Professor, Marketing Department, College of Business Administration, Kansas State University

Associate Professor, Marketing Department, College of Business Administration, Kansas State University

Head, Marketing Department, College of Business Administration, Kansas State University

Professor, Center for Services Leadership, W. P. Carey School of Business, Arizona State University Polytechnic Campus, Arizona State University (past)

Degrees
PhD, Arizona State University, Marketing, 1997
MBA, Arizona State University, Marketing, 1992
BS, Arizona State University, Finance, 1988