28 Publications (Page 1 of 2)
2020
Social Media as a Personal Branding Tool: A Qualitative Study of Student-Athletes’ Perceptions and Behaviors
Park, Jin⋅Williams, Antonio and Son, Sungwook
Journal of Athlete Development and Experience, vol. 2, (no. 1), 2020-03-00. | Journal Article
2019
DEVELOPMENT OF A SPORT TWITTER UTILIZATION SCALE
Vooris, Ryan⋅Clavio, Galen⋅Williams, Antonio and Wtkemper, Chad
Journal of Contemporary Athletics, vol. 13, (no. 3), pp. 163-184, 2019. | Journal Article
 
Interview With Joe Sargent, Director of Brand Marketing, Kansas City Chiefs
Pedersen, Zack and Williams, Antonio S
International Journal of Sport Communication, vol. 12, (no. 3), pp. 375, 2019-09-01. | Journal Article
2018
Examining structural relationships among sport service environments, excitement, consumer-to-consumer interaction, and consumer citizenship behaviors
Kim, Kyungyeol (Anthony)⋅Kim, Kyungyeol (Anthony)⋅Byon, Kevin K⋅Byon, Kevin K⋅Baek, Wooyeul⋅Baek, Wooyeul⋅Williams, Antonio S and Williams, Antonio S
International Journal of Hospitality Management, 2018-11-00. | Journal Article
 
Out of Bounds: A Critical Race Theory Perspective on ‘Pay for Play’
Brown, Kevin⋅Brown, Kevin⋅Williams, Antonio and Williams, Antonio
Journal of Legal Aspects of Sport, vol. 29, (no. 1), 2018-12-21. | Journal Article
2017
To Extend or Not Extend a Human Brand: An Analysis of Perceived Fit and Attitudes Toward Athlete Brand Extensions
Walsh, Patrick and Williams, Antonio
Journal of Sport Management, vol. 31, (no. 1), pp. 60, 2017-01-00. | Journal Article
2016
Investigating the Role of Sports Commentary
Lee, Minkyo⋅Lee, Minkyo⋅Kim, Daeyeon⋅Kim, Daeyeon⋅Williams, Antonio⋅Williams, Antonio⋅Pedersen, Paul and Pedersen, Paul
Journal of Sports Media, vol. 11, (no. 1), pp. 145, 20160401. | Journal Article
 
Investigating the Role of Sports Commentary: An Analysis of Media-Consumption Behavior and Programmatic Quality and Satisfaction
Lee, Minkyo⋅Lee, Minkyo⋅Kim, Daeyeon⋅Kim, Daeyeon⋅Williams, Antonio S⋅Williams, Antonio S⋅Pedersen, Paul M and Pedersen, Paul M
Journal of Sports Media, vol. 11, (no. 1), pp. 167, 2016. | Journal Article
 
Understanding Brand Equity in Campus Recreational Sports: A Consumer-Based Perspective
Mills, Isabell and Williams, Antonio
Recreational Sports Journal, vol. 40, (no. 2), pp. 132, 20161000. | Journal Article
2015
All Brands Are Not Created Equal: Understanding the Role of Athletes in Sport-brand Architecture
Williams, Antonio⋅Kim, DaeYeon⋅Agyemang, Kwame and Martin, Tywan
Journal of Multidisciplinary Research, vol. 7, (no. 3), pp. 75-86, Fall 2015. | Journal Article
 
An exploratory study of women club members' experiences with an NFL franchise brand extension
Williams, Antonio⋅Rhenwrick, Isabell⋅Agyemang, Kwame J. A. and Pantaleoni, Alexandria
(pp. 107-120). 2015
 
An exploratory study of women club members’ experiences with an NFL franchise brand extension
Williams, Antonio⋅Rhenwrick, Isabell⋅Agyemang, Kwame J. A and Pantaleoni, Alexandria
Sport, Business and Management: An International Journal, vol. 5, (no. 2), pp. 120, 20150511. | Journal Article
 
An exploratory study of women club members’ experiences with an NFL franchise brand extension
Williams, Antonio⋅Rhenwrick, Isabell⋅Agyemang, Kwame J and Pantaleoni, Alexandria
(pp. 107-120). 2015
 
Communicating Fitness through Sport: An Examination of the Use of Athletes to Communicate Fitness in Print Media
Williams, Antonio⋅Martin, Tywan and Allen, Rebecca
The International Journal of Interdisciplinary Studies in Communication, vol. 10, (no. 4), pp. 19, 2015-00-00. | Journal Article
 
Communicating the Athlete as a Brand: An Examination of LPGA Star Suzann Pettersen
Kristiansen, Elsa and Williams, Antonio S
International Journal of Sport Communication, vol. 8, (no. 3), pp. 388, 2015-09-00. | Journal Article
 
Mixed Martial Arts (MMA) and the Media: An Examination of an Emerging Sport's Coverage in ESPN The Magazine
Martin, Tywan⋅Williams, Antonio⋅Whisenant, Warren and Dees, Windy
Public Organization Review, vol. 15, (no. 3), pp. 433-452, Sep 2015. | Journal Article
 
“Scandalous!”: Reputation, impression management, and employee assistance programs (EAPs) in the NBA
Agyemang, Kwame J.A⋅Williams, Antonio S and Kim, Dae Yeon
Sport Management Review, vol. 18, (no. 4), pp. 617, November 2015. | Journal Article
 
What a Team Brand Means to Youth: An Examination of Team Brand Associations Held by Youth Fans
Walsh, Patrick⋅Williams, Antonio⋅Choi, Wanyong and Kim, Dae Yeon
International Journal of Sport Management, Recreation & Tourism, vol. 19, pp. 61, 2015-09-30. | Journal Article
2014
Building Viable Fitness Brands: Importance of Brand Communication Strategies in Attracting Potential Health Club Members
Williams, Antonio S⋅Rhenwrick, Isabell⋅Wright, Ben⋅Choi, Wanyong⋅Kim, Dae Yeon and Vickey, Theodore
International Journal of Sport Management, Recreation & Tourism, vol. 15, pp. 68, 2014-09-30. | Journal Article
 
Comparing Brand Awareness Levels of In-Game Advertising in Sport Video Games Featuring Visual and Verbal Communication Cues
Walsh, Patrick⋅Walsh, Patrick⋅Zimmerman, Matthew H⋅Zimmerman, Matthew H⋅Clavio, Galen⋅Clavio, Galen⋅Williams, Antonio S and Williams, Antonio S
Communication & Sport, vol. 2, (no. 4), pp. 404, 20141200. | Journal Article
 
Juxtaposing Sport and Public Health: The Case of Fit University, Inc
Williams, Antonio S⋅Wright, Benjamin K and Williams, Crystal T
CHOREGIA, vol. 10, (no. 1), pp. 70, 2014-05-10. | Journal Article
 
Role of Self-efficacy in Youth Exercise Commitment and Participation
Williams, Antonio S and Kim, Dae Yeon
CHOREGIA, vol. 10, (no. 1), pp. 44, 2014-05-10. | Journal Article
 
Team brand extension or licensed product? Examining consumer awareness of two distinct brand strategies
Walsh, Patrick⋅Rhenwrick, Isabell⋅Williams, Antonio and Waldburger, Adia
Sport, Business and Management, vol. 4, (no. 2), pp. 96-108, 2014. | Journal Article
2013
Creating revenue via Organisational "Brandpression" Management (OBpM)
Agyemang, Kwame J. A and Williams, Antonio S
International journal of revenue management, vol. 7, (no. 2), pp. 181, 2013. | Journal Article
 
Creating revenue via Organisational 'Brandpression' Management (OBpM): a marriage of brand management and impression management in professional sport
Agyemang, Kwame and Williams, Antonio
International Journal of Revenue Management, vol. 7, (no. 2), pp. 171, 2013-00-00. | Journal Article