Expertise

Research Interests

  • Branding
  • Personal fitness
  • Sport marketing

My primary area of scholarly expertise is in the area of brand management in fitness, sport and public health. To this end, my research examines how fitness, sport, and public health organizations build, manage, and communicate their brands and the effects thereof.

Communities
Physical Education
Degrees
PhD, Indiana University, 2010
MS, Indiana University, 2007
BS, South Carolina State University, 2005