7 Publications
2011
A STUDY OF PERCEIVED INNOVATION CHARACTERISTICS ACROSS CULTURES AND STAGES OF DIFFUSION
Flight, Richard⋅Allaway, Arthur W⋅Kim, Wan-Min and D'Souza, Giles
Journal of Marketing Theory and Practice, vol. 19, (no. 1), pp. 109-125, Winter 2011. | Journal Article
 
Characteristics-based innovation adoption: scale and model validation
Flight, Richard⋅D'Souza, Giles and Allaway, Arthur W
The Journal of Product and Brand Management, vol. 20, (no. 5), pp. 343-355, 2011. | Journal Article
2001
Estimating differential lag effects for multiple media across multiple stores
Berkowitz, David⋅Allaway, Arthur W and D'Souza, Giles
Journal of Advertising, vol. 30, (no. 4), pp. 59-65, Winter 2001. | Journal Article
 
The impact of differential lag effects on the allocation of advertising budgets across media
Berkowitz, David⋅Allaway, Arthur and D'Souza, Giles
Journal of Advertising Research, vol. 41, (no. 2), pp. 27-36, Mar/Apr 2001. | Journal Article
1999
Advertising agency compensation: An agency theory explanation
Spake, Deborah⋅D'Souza, Giles⋅Crutchfield, Tammy N and Morgan, Robert R
Journal of Advertising, vol. 28, (no. 3), pp. 53-72, Fall 1999. | Journal Article
1998
Tapping the emerging Americas market
Hill, John S and D'Souza, Giles
The Journal of Business Strategy, vol. 19, (no. 4), pp. 8-11, Jul/Aug 1998. | Journal Article
1997
Assessing the validity of market segments using conjoint analysis
D'Souza, Giles and Weun, Seungoog
Journal of Managerial Issues, vol. 9, (no. 4), pp. 399-418, Winter 1997. | Journal Article