3 Publications
2014
Third-person perception of cosmeceutical product advertising: The moderating role of body esteem
Meng, Juan⋅Gonzenbach, William and Pan, Po-Lin
Journal of Medical Marketing, vol. 14, (no. 2-3), pp. 163-171, May 2014. | Journal Article
1996
The media, the president, and public opinion: a longitudinal analysis of the drug issue, 1984-1991
Gonzenbach, William J
Lawrence Erlbaum Associates, Inc.. 1996. | Book
 
The Media, the President, and Public Opinion: A Longitudinal Analysis of the Drug Issue, 1984-1991
Gonzenbach, William J and Mitrook, Michael
International Journal of Public Opinion Research, vol. 8, (no. 3), pp. 319-320, Fall 1996. | Journal Article