William J. Gonzenbach

CM / Department of Advertising and Public Relations / College of Communication and Information Sciences

University of Alabama

Personal Website

https://cis.ua.edu/cis-theme-staff/dr-bill-gonzenbach/

http://wjgonzenbach.people.ua.edu/

Publication Page

http://wjgonzenbach.people.ua.edu/publications.html

WoS ResearcherID

Expertise

His current research interests focus on the relationships among the media, public relations and public opinion formation.

Communication Theory
Integrated Marketing Communication
Public Opinion
Public Relations

Affiliations

CM, Department of Advertising and Public Relations, College of Communication and Information Sciences, University of Alabama

Past Affiliations

Professor, Department of Advertising and Public Relations, College of Communication and Information Sciences, University of Alabama

Chair, Department of Advertising and Public Relations, College of Communication and Information Sciences, University of Alabama

Communities

Public Relations/Advertising

Degrees

BA, University of Notre Dame
MA, University of North Carolina at Chapel Hill
PhD, University of North Carolina at Chapel Hill, Mass Communication Research

Keywords

public relations