Conceptual interests include: Cognitive and non-cognitive determinants of intention, the influence of knowledge calibration (perceived vs. actual), emotional intelligence, and perceived controllability (i.e., internal vs. external) on consumer decision making and choice.
My research interests are in the area of consumer decision making including models of attitude (e.g., multiattribute attitude model) and behavioral intent (theory of planned behavior), and social exchange processes (e.g., resource exchange theory). Other areas of interest are knowledge calibration (subjective vs. objective), emotional intelligence, attitude diagnosticity, and the influence of perceived controllability (i.e., internal vs. external control) on behavioral tendencies.
Current Research:
- Perceived Behavioral Control
- Knowledge Calibration (Location Effect)
- Emotional Intelligence (Emotional Calibration)
- Credit Card /Money Management
Consumer Behavior, Social Marketing, Advertising, Marketing Communications, Marketing Theory.
