6 Publications
2012
THE ANTECEDENTS AND CONSEQUENCES OF E-PURCHASING TOOLS USAGE IN SUPPLY MANAGEMENT
Giunipero, Larry⋅Ramirez, Edward and Swilley, Esther
Journal of Marketing Theory and Practice, vol. 20, (no. 3), pp. 279-292, Summer 2012. | Journal Article
2010
Technology rejection: the case of the wallet phone
Swilley, Esther
The Journal of Consumer Marketing, vol. 27, (no. 4), pp. 304-312, 2010. | Journal Article
2009
The moderating influence of hedonic consumption in an extended theory of planned behaviour
Lee, Richard⋅Murphy, Jamie and Swilley, Esther
The Service Industries Journal, vol. 29, (no. 4), Apr 2009. | Journal Article
2007
An empirical examination of the intent of firms to adopt mobile commerce as a marketing strategy (Dissertation)
Swilley, Esther (2007).
 
Assessing the impact of corporate credibility and technology acceptance on online shopping
Swilley, Esther and Goldsmith, Ron
International Journal of Electronic Marketing and Retailing, vol. 1, (no. 3), pp. 199-216, 2007. | Journal Article
 
The role of involvement and experience with electronic commerce in shaping attitudes and intentions toward mobile commerce
Swilley, Esther and Goldsmith, Ron
International Journal of Electronic Marketing and Retailing, vol. 1, (no. 4), pp. 370-384, 2007. | Journal Article