Expertise

Research

  • Understanding the importance of digital marketing in the firm is the basis of Esther Swilley’s research. She also examines the impact of technology and marketing. Specific areas on interest include mobile marketing and commerce, the marketing of new technologies, and the development of digital marketing strategies that align with firm goals.

Current Research & Consulting Projects:

  • Effect of Disruptions on Mobile Marketing Efforts
  • Social Media, Traditional Media and their Effects on the Stock Market
  • Understanding the Mobile Consumer
  • Marketing Technology to Women
  • Blog, Pin and Online Review Effects on Advertising Attitudes and Purchase Intentions
  • Girls’ Choices in Education and Career: The Negative Impact of Toy Marketing

Areas of Teaching

  • Digital Marketing

 

Communities
Marketing, Business
Degrees
PhD, Florida State University, Tallahassee, Marketing, 2007
MBA, Kennesaw State University, Kennesaw, 2002
BA, Wayne State University, Detroit, Mass Communications, 1979
Keywords
international business marketing electronic commerce
Associations
Academy of Marketing Science
American Marketing Association
Society of Marketing Advances