16 Publications
2006
Chemometrics, econometrics, psychometrics--How best to handle hedonics?
MacKay, David B
Food quality and preference., vol. 17, (no. 7-8), pp. 529-535, 2006. | Journal Article
2005
Probabilistic scaling analyses of sensory profile, instrumental and hedonic data
MacKay, David B
Journal of Chemometrics, vol. 19, (no. 3), pp. 180-190, Mar 2005. | Journal Article
2004
Percept variance, subadditivity and the metric classification of similarity, and dissimilarity data
Lilly, Bryan S and MacKay, David B
Journal of Classification, vol. 21, (no. 2), pp. 185-206, 2004. | Journal Article
2002
Assessing clinically relevant perceptual organization with multidimensional scaling techniques.
Treat, Teresa A⋅Mc Fall, Richard M⋅Viken, Richard J⋅Nosofsky, Robert M⋅MacKay, David B and Kruschke, John K
Psychological assessment, vol. 14, (no. 3), pp. 239-52, 2002/Sep. | Journal Article
1996
A Thurstonian view of the analytic hierarchy process
MacKay, David B⋅Bowen, William M and Zinnes, Joseph L
European Journal of Operational Research, vol. 89, (no. 2), pp. 427, Mar 8, 1996. | Journal Article
 
International differences in product perception: A product map analysis
MacKay, David B and Easley, Robert F
International Marketing Review, vol. 13, (no. 2), pp. 54-62, 1996. | Journal Article
1995
A single ideal point model for market structure analysis
MacKay, David B⋅Easley, Robert F and Zinnes, Joseph L
JMR, Journal of Marketing Research, vol. 32, (no. 4), pp. 433, Nov 1995. | Journal Article
1990
Extensions of Probabilistic Perceptual Maps with Implications for Competitive Positioning and Choice
MacKay, David B and Dröge, Cornelia L
International Journal of Research in Marketing, vol. 7, (no. 4), pp. 265, 1990. | Journal Article
1988
Consumer Benefits Versus Product Attributes: An Experimenta
Wu, Tsung W⋅Day, Ralph L and MacKay, David B
Quarterly Journal of Business and Economics, vol. 27, (no. 3), pp. 88, Summer 1988. | Journal Article
1987
Performance Differences in the Use of Graphic and Tabular Displays of Multivariate Data
MacKay, David B and Villarreal, Angelina
Decision Sciences, vol. 18, (no. 4), pp. 535, Fall 1987. | Journal Article
1986
A PROBABILISTIC MODEL FOR THE MULTIDIMENSIONAL SCALING OF PROXIMITY AND PREFERENCE DATA
MacKay, David B and ZINNES, JOSEPH L
Marketing Science (1986-1998), vol. 5, (no. 4), Fall 1986. | Journal Article
 
A Probabilistic Model for the Multidimensional Scaling of Proximity and Preference Data/Commentaries/Reply: Considerations in the Use of Probabilistic Multidimensional Scaling Models
MacKay, David B⋅Zinnes, Joseph L⋅McMennamin, John L and Windal, Pierre M
Marketing Science, vol. 5, (no. 4), pp. 325, Fall 1986. | Journal Article
 
REPLY CONSIDERATIONS IN THE USE OF PROBABILISTIC MULTIDIMENSIONAL SCALING MODELS
MacKay, David B and ZINNES, JOSEPH L
Marketing Science (1986-1998), vol. 5, (no. 4), Fall 1986. | Journal Article
1984
Reliability and validity of conjoint analysis and self-explicated weights: A comparison
Leigh, Thomas W⋅MacKay, David B and Summers, John O
JMR, Journal of Marketing Research (pre-1986), vol. 21, (no. 000004), pp. 456, Nov 1984. | Journal Article
 
Reliability and Validity of Conjoint Analysis and Self-Explicated Weights: A Comparison
Leigh, Thomas W⋅MacKay, David B and Summers, John O
JMR, Journal of Marketing Research, vol. 21, (no. 4), pp. 456, Nov 1984. | Journal Article
1971
CONSUMER MOVEMENT AND STORE LOCATION ANALYSIS (Dissertation)
MacKay, David B (1971).