David's major research interest at present is the development of probabilistic scaling algorithms and choice models for application to complex stimuli.
Probabilistic models of perception, preference, and choice; consumer behavior; consensual decision making
Probabilistic modeling, multidimensional scaling, psychometrics, product design, product strategy.
Artificial Intelligence/Cybernetics, Behavioral/Experimental Psychology, Cognitive Development/Processes, Computer Graphics, Computer Technology, Consumer Behavior, Economic Geography, Geographic Quantitative Methods, Marketing, Marketing Research, Psychometrics
