Expertise

Research and Creative Interests:

  • Audio
  • Music
  • Psychophysiology
  • Social Neuroscience
  • Emotion
  • Media Industries
  • Advertising
  • Radio
  • Biometrics
  • Research Methods.

Potter’s research focuses on the impact of auditory elements on information processing of media, psychophysiological measures as indicators of cognitive and emotional responses to media, and the concept of advertising clutter and its influence on information processing.

I'm interested in how audio in media messages impact their cognitive and emotional processing.

My research explores the cognitive processing of media messages--with a particular focus on the impact of audio features on cognition and emotional response.

Skills and Expertise:

  • Marketing Management
  • Advertising
  • Mass Communication
  • Social Media Marketing
  • Memory
  • Branding
  • Strategic Marketing
  • Communication
  • Communication Theory
  • Strategic Communication
Past Affiliations

Professor, The Media School, Indiana University Bloomington

Assistant Professor, Telecommunication & Film, College of Communication and Information Sciences, University of Alabama (past)

Assistant Professor, Cognitive Science Program, College of Arts and Sciences, Indiana University Bloomington

Professor, Cognitive Science Program, College of Arts and Sciences, Indiana University Bloomington

Assistant Professor, Media School, Indiana University Bloomington

Assistant Professor, Cognitive Psychology, Department of Psychology, College of Arts and Sciences, University of Alabama (past)

Telecommunications

Communities
Media Studies, Media Studies, Multimedia Communication, Multimedia Communication, Journalism, Journalism, Film Studies, Film Studies, Neuroscience, Cognitive Science
Degrees
PhD, Indiana University Bloomington, Mass Communications, 1998
BA, Eastern Washington University, Philosophy, 1993
MS, Eastern Washington University, Communications, 1993
BA, Eastern Washington University, Radio-Television Management, 1989
Keywords
film or cinema or video broadcast media content analysis (communications) mass communication mass media electronic media media management cognitive development or processes physiological psychology emotions psychophysiology advertising telecommunications
Associations
American Academy of Advertising
International Communication Association
Society for Psychophysiological Research