7 Publications
2019
Same or Different? An Aesthetic Design Question
Li, Krista J⋅Li, Krista J⋅Liu, Yan and Liu, Yan
Production and Operations Management, vol. 28, (no. 6), pp. 1485, June 2019. | Journal Article
 
Status Goods and Vertical Line Extensions
Li, Krista J
Production and Operations Management, vol. 28, (no. 1), pp. 120, January 2019. | Journal Article
2018
Behavior-Based Pricing in Marketing Channels
Li, Krista
Marketing Science, vol. 37, (no. 2), pp. 326, 20180300. | Journal Article
 
Pricing and Product Design for Vice Goods: A Strategic Analysis
Jain, Sanjay and Li, Krista
Marketing Science, vol. 37, (no. 4), pp. 610, 20180800. | Journal Article
2017
The Effects of Products’ Aesthetic Design on Demand and Marketing-Mix Effectiveness: The Role of Segment Prototypicality and Brand Consistency
Liu, Yan⋅Li, Krista J⋅Chen, Haipeng (Allan) and Balachander, Subramanian
Journal of Marketing, vol. 81, (no. 1), pp. 102, 20170100. | Journal Article
2016
Behavior-based pricing
Li, Krista J
Management science, vol. 62, (no. 9), pp. 2721, 2016. | Journal Article
 
Behavior-Based Pricing: An Analysis of the Impact of Peer-Induced Fairness
Li, Krista and Jain, Sanjay
Management Science, vol. 62, (no. 9), pp. 2721, 2016-09-00. | Journal Article